A documented content strategy is crucial for successful content marketing. Yet only 37% of marketers have one, according to the Content Marketing Institute’s 2018 B2B Benchmarks report.
We know crafting a content strategy can feel overwhelming, especially if you don’t know what to include. But doing it is worthwhile, because it makes everything afterwards a whole lot easier: coming up with great ideas, measuring success, planning for your budget and team, and more. It just takes a little bit of elbow grease up front.
We’ve helped many brands devise their strategy, and while each is unique, brands’ strategies tend to include some common core elements. No matter what your goals are, a comprehensive content strategy should cover every part of the marketing process.