My team at Double L Brands does a lot of restaurant marketing, and over the years we’ve seen hundreds of trends come and go. Some restaurant owners are too old school, some are too intrigued with new, tech-driven marketing options and some are just operational rock stars and don’t worry about new marketing. At the end of the day, they all know the margins they need to hit, and how many butts in seats they need to make payroll and hit goals.
I get it, and I know that many flashy marketing techniques are too expensive and there is often nobody with enough time to manage them. The 12 marketing tactics below are proven to increase revenue, create positive goodwill in the community, and build restaurant brands that can scale over time — and they’re affordable and easy to execute.