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Besides having a brick-and-mortar shop, going online to offer your products and services comes with lots of opportunities for your business. An eCommerce platform is a software application that helps businesses sell products and services online. Ecommerce platforms also help businesses manage their websites, marketing, sales, and other various operations.
The first obvious perk is the ability of your business to reach a larger customer base and access markets outside your proximity. Besides boosting your reach, you will also lower costs without having to open more physical stores or have greater staffing needs.