What small businesses need to do first and foremost is to establish brand awareness and be known and then focus on building brand loyalty. Paying attention to the needs of the community, the local customer and other local businesses is what differentiates local businesses from the big faceless superstores and shopping centres.
People still like to shop local and support local, and as a small business owner you’re already living and breathing your business and you should have a clear vision of how you plan to find, engage, reward and retain your local customers but having a clear marketing strategy is a sticking point as only 56% of small businesses in US actually have one.
