When it comes to video content on landing pages, marketers tend to either totally crush it, or completely bomb.
Your landing page videos may fail for several reasons.
Typically, this is because the videos on landing pages are:
- Too long.
- On the wrong section of the landing page.
- Missing a key component (like a call-to-action).
Don’t make these same mistakes!
This article will explain why landing page videos are so important, and share 11 landing page video best practices that will help increase conversions.