Retargeting is a form of online advertising becoming more and more popular with business owners. The average website converts roughly 2% of its traffic – retargeting helps you get back in front of that other 98% of your website visitors.
You may have noticed that after you search for a flight to Denver, advertisements for “flights to Denver” follow you around the web. This is retargeting. It enables advertisers to direct their ads at people who’ve visited their website.
The initial visit causes a pixel to fire, which then follows the site visitor for a predetermined period of time – typically 30 to 60 days.