At a time when “mobile-first” is no longer a suggestion, but a reality, businesses need to think seriously about mobile advertising.
A new infographic from Entrepreneur helps us consider the vast potential of mobile marketing and advertising.
If you want to target mobile users, it makes sense to drive your ads to the platforms they’re using, right? Users are only spending about half of their “news entertainment” engagement time on mobile (the other half is desktop), so targeting mobile ads to these types of apps and sites may not be the best strategy.
For comparison, 94% of all time spent in maps is on mobile, making map-related apps an excellent place to focus your mobile marketing and advertising efforts. Photo apps, online gaming, and social networking are other mobile-heavy platforms that are great for marketers to focus on.