101 Cognitive Biases & Principles That Affect Your UX

Every time users interact with your product, they:

  1. Filter the information
  2. Seek the meaning of it
  3. Act within a given time
  4. Store bits of the interaction in their memories

So to improve your user experience, you need to understand the biases & heuristics affecting those four decision-cycle steps.

Below is a list of cognitive biases and design principles (with examples and tips) for each category. Let’s dive right in.

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