Social media has changed a lot over the last five years — and truth be told, that’s the understatement of the century.
New platforms have come into the mix. Veteran platforms continue to evolve their algorithms, rules and layouts. There are constantly new things to learn about how to use social media to get the highest coveted asset of all in this space — attention.
One thing that never seems to change about social media marketing is the need for something eye-catching. Marketers have argued over whether one-liners beat several paragraphs. We’ve talked about the importance of hashtags.