Gone are the days when social media was used just for socializing. Social media is easily accessible and unavoidable in the 21st century. Anyone can reach you with just one click. Most people spend a lot of time on social media, simply scrolling through it.
Brands and companies utilize social media to connect with their target audience. We live in a time where technology is moving fast and consumer interests are hard to predict. Hence, it is vital to understand audience preference and foster organic engagement.