Social media is constantly evolving, as are the ways people use it. What was once primarily used for connecting with old friends and family has morphed into a platform for sharing perspectives and launching campaigns.
As an entrepreneur, it’s important to be aware of these changes so you can adapt accordingly. Especially since your business’s social presence can make or break your reputation. That’s why we asked a panel of Young Entrepreneur Council members how they keep up with evolving social media functions. Below, they offered their best tips for using such changes to engage your audience.