10 Reasons Why You Need to Add Podcasts to Your Content Repertoire

Some time ago, I stopped listening to the same, tired Spotify playlist every morning and began listening to podcasts.

Packed with information and the perfect sprinkle of entertainment and light-hearted banter, podcasts are incredibly engaging and a useful medium for businesses and listeners alike. They are the sleeping giant of content types, though.

Most businesses don’t understand the true potential behind podcasts. And there’s a huge number of reasons why they are the perfect addition to any existing content strategy.

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