Facebook is the most robust platform when it comes to social advertising. With 2.23 billion monthly active Facebook users and generally low cost-per-click, you’re bound to get a good return from your ad campaign – right?
Not necessarily. Despite the constant development of the platform, many marketers struggle to get Facebook advertising right.
Whether you’re new to Facebook ads, or you’ve tried (and failed) before, it’s worth asking yourself a few questions before your next campaign goes live.