10 PPC tools to steal your competitors’ best ads

One of the best-kept secrets of our industry is that you don’t need to be a creative genius to come up with an effective advertising campaign. Most good ideas are creative mashups of other people’s ideas — in copy, targeting, graphics, and pretty much everything else in advertising.

Marketers, just like artists, steal get inspiration from other marketers. Spying on the work of others in the same industry helps you (A) get some ideas for what you can do and (B) understand what’s best NOT to do. And that can save you tons of time and money in testing.

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