10 Marketing Trends to act on in 2018

I feel fortunate to have followed some of the amazing major changes in digital marketing and technology over the last 15 or 20 years. I’m sure you will have enjoyed living through, following and acting on these changes too. Looking back, we’ve seen a phenomenal growth in the importance of organic, then paid search, then social media and more recently, incredible worldwide growth in mobile and particularly smartphone usage.

Looking forward, in this article, I’m going to look at 10 new trends which I believe, based on my experience consulting and training, are relevant for marketers across businesses of a range of sizes.

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