Visuals can make or break your performance with Instagram ads. This makes Instagram ad design an essential part of the ad creation and management process.
While copy, strategy, and targeting all matter for Instagram ads, the design of the visual element of the ad itself is crucial. You need strong visuals to capture attention so users stop scrolling through their feed or their Stories. Without that, you’ll never get them to actually take the time to read the copy (let alone click!)
But good news. Instagram ad design can be easy when you have a solid list of best practices, dimensions, and tools to get you started.