20 years ago, Banking Institutions would have scoffed at the thought of a decentralized currency becoming commercially acceptable. Today, 1 Bitcoin is worth more than 11,000$ and Cryptocurrency is growing like a weed on steroids. Keeping up with the times, Marketing too has evolved.
Digital is here to stay as consumers are increasingly becoming mobile. Brands have stepped up their game considerably in order to grab maximum eyeballs and remain relevant in the age of information.