What 1-800-Flowers’ Search Dominance Means for Local Florists

With consumer spending reaching record levels this Valentine’s Day, floral retailers pulled out all the stops to capture their share of the nearly $2 billion consumers spent on flowers. According to an analysis of search ad trends conducted by the search intelligence provider Adthena, 1-800-Flowers pushed more search ads than any other retailer in the floral industry this Valentine’s season, eating up more than one-third of all ad clicks.

In analyzing more than 2,700 text search ads that ran between January 15 and February 15, Adthena found that 1-800-Flowers pushed nearly 900 ads during the month.

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