Modern Customers Want Brand Communities, No More Advertising
“People do not buy goods and services. They buy relations, stories and magic” – Seth
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Marketing for a business – A guide for entrepreneurs
Whether you are launching a new business or need to revamp an existing enterprise, read
Content Advertising Needs to Be a Part of Your Marketing Strategy.
Here’s a quick refresher on the state of content marketing and where it stands in
Local SEO: Top 10 Effective Targeted Advertising for your Local Business
Advertising is the cornerstone of making yourself known and acquiring new customers. Many methods of
What we learned about Social Advertising in 2020, and what trends will emerge in 2021
In order to completely understand the main changes in social advertising that this year has
8 Inclusive Advertising Tips for 2021, According to Microsoft’s Head of Inclusive Marketing
Advertising can help create a direct connection between consumers and your brand, and is a
The pros and cons of putting your small business on Amazon
Jeff Bezos, Amazon’s founder and CEO, realized early on his site would never be the
Small Business Administration Publishes Interim Final Rules for First Draw and Second Draw PPP Loans
Last week, the Small Business Administration (the “SBA”) issued two interim final rules incorporating changes
Benefits of SEO vs PPC: Digital Marketing Showdown
When it comes to increasing website traffic and achieving your business goals, SEO and PPC
The Small Business Reorganization Act: How it started and where it’s going
The Small Business Reorganization Act of 2019 (SBRA), which took effect earlier this year, added
The Future of Social Media Is All Talk
Earlier this year, just as quarantine boredom began to set in, Alex Marshall got an
The 18 Best Marketing Strategies for 2021 (From the Experts)
When we compiled our list of 2020 marketing tactics at the end of 2019, no
Something is Rotten in Online Advertising
What the #$%* is going on with the digital advertising ecosystem? Where to even begin…
Brutally Honest Reasons Why Your Content Marketing Isn’t Working
Just out of curiosity, have you ever wondered how many new pieces of blogs go
Facebook Advertisers Brace for iOS 14 Tracking Prompt Fallout
Facebook advertisers are bracing for impact, as the originally-intended roll-out of Apple’s iOS14 finally comes
42 Ways to Start a Conversation on LinkedIn
LinkedIn is the ultimate networking watering hole. It’s also the perfect fishing hole to start
SBA Extends Crucial Lifeline to Borrowers Impacted by COVID-19 with Debt Relief
As the U.S. Small Business Administration continues implementation of the Economic Aid to Hard-Hit Small
What makes the Clubhouse app click?
What is so special about the Clubhouse app? It’s a voice-only chat room/social media app
2021 Next Big Thing In Advertising: Over-the-Top Television
Users with at least one Over-the-Top Television subscription is at 83.7% in 2021 and expected
21 Smart Google SEO Tips for 2021
Happy new year, readers! We’re back with a brand new season of Whiteboard Friday episodes
5 Ways to Ensure a Brighter Business Future in 2021
With the spread of Covid-19 (novel coronavirus) throughout 2020, this year became a difficult year
eBay SEO for Beginners: The Complete Guide to Optimizing Your Listings
Before your product listings can sell on eBay, people need to be able to find
Are Social Media Newsfeeds Dead in the Coming Year?
The good old social media newsfeeds are nearly dead and have been watered down over
User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users
Many businesses aim for their websites to rank highly in search engines, but it’s a
Set Up Your Online Store for 2021 Success [eCommerce January Checklist]
The big holiday shopping days may be behind you, but now is definitely not the
Why Start a Video Podcast & How Can You Benefit?
Imagine a world where you can touch the lives of millionsintimate bonds, and create between
Millions of US small businesses have survived 2020 – and they’re crucial to economic growth
There’s been much attention paid to the thousands of small businesses that have been suffering
WordPress Powers 39.5% of All Websites
WordPress is now powering 39.5% of all websites in 2021, up from powering 35% of
How to get a small business loan from the new $284 billion PPP program
The Small Business Administration is trying to take a more deliberate and targeted approach to
Here’s the No. 1 Thing Brands Can Do to Avoid Public Outrage and Cancel Culture
I once had a former manager who wanted us to post, share and comment on
‘New and improved’ PPP loans help small businesses hard hit by COVID-19 — but there’s a deadline to get the money
On Dec. 27, the new stimulus package — formally called the Consolidated Appropriations Act, 2021
How to Conduct a Small Business SWOT Analysis
Small business owners tend to view their businesses very tactically. Taking an objective view of
50 QR Code Uses for Marketing and Business
Not sure what to use a QR code for in business? Or perhaps you just
10 Ideas to Improve Your 2021 Marketing Plans
As we head into the year and start to ramp up our business engines for
How Your Small Business Can Take Down Goliath
You think it’s hard getting to the top? Try staying there. The accelerated churn rate
The True Failure Rate of Small Businesses
Have you heard that 90 percent of new businesses fail? Or that 50 percent of
Voice Growth Will Further Amazon and Google’s E-Commerce Dominance
For most people, e-commerce starts with a Google or Amazon search on our computer or
Animation in Digital Marketing: The Power of Influence Hidden Behind Cartoons
Videos are the most versatile content type interacting with the human psyche. We, humans, perceive
Blue Ocean Strategy Summary – Should You Implement It?
If you are a part of the business community, you might be familiar with the
Wix Websites Are Not Small-Business Ready. Here Are 13 Reasons Why…
If you’re looking for a DYI friendly small-business website platform, the usual suspects are likely
In 2020, big businesses got bigger and small businesses died. The vicious cycle won’t stop until we take action.
2020 was a horrifying year to be a small business owner. Yet, for some of
Minimum Wages Increase in 25 States in 2021
According to a study by Wolters Kluwer Legal & Regulatory 25 states will raise their
4 Effective Mobile Marketing Strategies for 2021
There are plenty of exciting ways to grow your business in 2021. More people are
How To Use LinkedIn To Market Your Business
When thinking about social media platforms to use for your business, most people tend to
26 Predictions for Marketing, Content Marketing, and PR in 2021
Predictions usually include some element of aspiration. It’s not just what we think will happen,
What’s next for Social Media?
This year, the COVID-19 pandemic has forced companies to digitize and actively engage customers on
5 Simple Tips to Use Video Reviews to Grow Your Business
Testimonials and reviews are essential to driving sales online now. This is because, over the
YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers
YouTube continues to be one of the best places to see organic growth, and the
Covid is Changing Search. Here’s How to Respond
The Covid-19 pandemic has proven to be one of the most disruptive forces the search
Service Bundling Strategy – 7 Benefits for Your Small Business
A service bundling strategy is a marketing tactic that involves offering multiple, complementary services as
The Covid-19 Crisis Changed Fulfillment Tech Forever. Here’s What’s Next.
Supply chains stretched to their limits. Consumers embracing e-commerce in record numbers. Expectations for ever-faster
The SWOT is Dead.. Here’s a better SWOT alternative
“Hey, can you do a quick SWOT analysis? I want to include it in the
More PPP loans are coming. Here’s how your business can get a second one.
President Donald Trump has signed into law a new $900 billion coronavirus relief and stimulus
New 2020 Marketing Trends in a Post-COVID-19 World: Part 1
Covid-19 continues to rule the economic landscape forcing many companies to rethink and reinvent their
SMBs Face Long Road to Recovery in 2021
Don’t let the positive vaccine news fool you. Small businesses are still feeling the impact
How to Build an Effective Local SEO strategy in 2021
Local SEO refers to the practice of increasing the visibility of physical locations in search
6 Ways to Prepare for the Next Round of PPP
If President Trump signs the latest Covid-19 relief bill into law in its current form–no
Three big ways small business would benefit from the new Covid relief bill
Given how much the pandemic has hammered small businesses, three big changes to the Paycheck
Small Business Administration (SBA) Loan Fraud: Payouts Show Magnitude of Issue
On a block of South Hermitage Avenue on Chicago’s South Side, rows of crenelated brick
As small businesses await new U.S. aid, it’s too late for some
Clay Reynolds is starting to make peace with a gut-wrenching reality: He may have to
New Paycheck Protection Program (PPP) Loans: How to Qualify and Apply
More PPP loans, EIDL grants, Pandemic Unemployment benefits and other small business relief are coming
Clubhouse App: How to Get Started
If you’ve been hanging out on social media the past couple of weeks, you’ve probably
New $10,000 EIDL Grants: Do You Qualify?
Congress has allocated another $20,000,000,000 in EIDL grants (advances) in the new stimulus bill. If
COVID relief bill could help some small-business 401(k)s
Small businesses that have laid off or furloughed workers this year may have one less
What is Every Door Direct Mail?
Customer acquisition is key to any business, no matter its size, stage of development, or
TikTok Launches New Small Business Resource Center for Marketers
As it continues to expand its business offerings and ad options, TikTok has launched a
Adding Google’s “How-To” Structured Data to Your Content – A Beginner’s Guide
If you’ve stumbled upon this post, chances are you’re intrigued by the way the “how-to”
COVID-19 relief bill addresses key PPP issues
The U.S. Senate and House of Representatives overwhelmingly passed a $900 billion COVID-19 relief bill
New Relief Package Provides New PPP Funding for Small Businesses
After months of partisan wrangling, on December 20, 2020, Congressional negotiators finally agreed on a
America’s traditional bank loans dry up for small businesses – what can they do?
As if small firms haven’t had enough to deal with this year, now there’s something
The Product Launch Marketing Plan That Earned $1 Million in 60 Days
Sometimes you have to wait months to see if your product launch marketing strategy was
Will Employers Require Covid-19 Vaccines? 5 Tips for Constructing Company-Wide Policies.
A viable, effective, widely-distributed vaccine for Covid-19 may soon be a reality. At best, it
How to Set up and Promote Your Facebook Business Page
Having a Facebook page is a must for any serious blogger or a business owner:
How to Plan Your Video Marketing Campaign Through Each Step of the Sales Funnel
When thinking about marketing, we tend to think of catchy slogans and billboard ads. We
Social Media Marketing Trends for 2021: Predictions From the Pros
When it comes to gearing up for 2021, especially with Instagram marketing, there are two
How to Launch a Branded Podcast in 2021
So, you’re thinking about launching a podcast… The medium is exploding right now, so now
10 Reasons Why SEO Doesn’t Work
As someone who has spent a significant part of their career working directly in search
Goldman Sachs CEO David Solomon Announces Additional $250 Million Investment In Small Businesses, Bringing Total 2020 Commitment To $1 Billion
“Given what’s happening with the pandemic, it’s so critical we continue our longstanding legacy of
Why Clubhouse App Might Be the Next Major Social Media Platform
Have you heard people talking about Clubhouse App? Wondering why people are obsessed with this
2021 Small Business Economic Outlook
2021 is weeks away and business leaders must be prepared for abrupt shifts in the