LinkedIn is the world’s largest and most active professional networking platform, with over 13 million companies ...

If you Google “YouTube optimization,” you’ll get over 21.5 million results. All of them claim to ...

Content marketing goes through numerous changes, but the biggest shifts occur when technology changes too. Think ...

What does Google consider “quality content”? And how do you capitalize on a seemingly subjective characteristic ...

Earlier this month, Mark Zuckerberg outlined the changes to the news feed and a move “from ...

Case studies. Whitepapers. Blog posts. Social content. Videos. Newsletters. Your content obligations never end. In fact, ...

We human beings love shortcuts. From the time our distant ancestors began to walk upright, hacking ...

More companies are turning to artificial intelligence to make their media buying more effective and efficient. ...

As the digital world is constantly changing, many marketers are wondering if their best move is ...

In the world of online retail, there’s every reason to sell across several channels to reach ...

Facebook marketers have been asking for one thing and one thing only when it comes to ...

Google reviews can help your business for obvious reasons: They’re mighty visible in the Google Maps ...

You may not know me or even my company, LivePerson, but you’ve certainly used my invention. ...

Today’s Marketing leadership is expected to be data-driven and measurement savvy. Your Marketing plan should immediately ...

When you run an ecommerce business, you might think it’s tough to connect with customers since ...

Choosing the best SEO tool for you can be a hard task as the competitive landscape ...

Need to lower the cost of your ads on Facebook? Wondering if increasing your post engagement ...

AdWords attribution modeling is how Google assigns conversion credit to keywords, product groups, ad groups, or ...

For over a decade, Brand Networks has offered a platform that provided its own tools for ...

2018 has barely kicked off and already it is apparent that voice technology will influence many ...

When you log in at LinkedIn.com or use the LinkedIn app, you’re immediately taken to your ...

Want to know why “Agile Marketing” is the hottest thing in marketing right now? Amazon.com. That’s ...

Are you concerned about the impact of Facebook’s recent announcement on changes to the news feed? ...

For a long time, keyword rankings were a staple part of any SEO campaign. In a ...

We’re visual beings, and videos help us better understand information, especially if that information is complex. ...

Ever wonder how some e-commerce stores seem to become successful overnight? They have thousands of social ...

Every year, businesses spend billions of dollars advertising on Facebook and Instagram, and it’s no surprise ...

Do you have a Facebook group for your business? If not, do not wait further to ...

Back in 2016, Facebook announced that they were changing their News Feed algorithm to make businesses ...

Being strategic with your time as a marketer comes down to prioritizing what your working on ...

Visits and page views are nice. But conversions are all that matter at the end of ...

Although it may seem like you might be able to simply market your business as you ...

Many eCommerce sites have failed at the hands of poor design, copy, and — ultimately — ...

Video has become an indispensable part of the small business marketing toolkit. In fact Hubspot, reports ...

There have been many changes to Google’s search results over the years, but one of the ...

Online shopping doesn’t follow a single path. Instead, there’s an abundance of ways to make an ...

Local events and nonprofits are a fragmented channel. Each metro area has its own fingerprint, which ...

Hiring an outside B2B marketing agency comes at a cost, but can provide a significant value. ...

Have you ever heard of Google’s Local Pack – also referred to as the Map Pack ...

One day in late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s ...

Amazon today is launching a new Amazon Polly WordPress plugin that gives your blog a voice ...

One of Instagram’s biggest barriers as a social media marketing tool is that links in captions ...

The cost of building an online store is going to vary significantly depending on some of ...

Do you want to improve your paid search campaigns? There are a lot of paid search ...

Low volume businesses have it tough. These businesses receive a small amount of customers by design. ...

197 BILLION—that’s the number of mobile app downloads the world saw in 2017. At this current ...

“If you build it, they will come” couldn’t be further from the truth when it comes ...

The recent announcement by Mark Zuckerberg explaining the new algorithm change has businesses freaking out and ...

Conducting an SEO Audit is very important to advance your search engine rankings, thereby escalating your ...

Think you can’t succeed on Amazon? Think again. More than 140,000 small and mid-size businesses selling ...

Depending on who you ask though, Facebook groups are either THE secret to growing your online ...

Google’s Chrome browser will soon flag every site that doesn’t use HTTPS encryption. Starting in July, ...

If you want to be successful on Facebook in 2018, you’ll need more than just incredible ...

Google today announced a significant change in how it ranks websites for mobile searches: it will ...

If you’re in the market for a Customer Relationship Management (CRM) System for your firm, a ...

Organic search is typically the largest traffic source for any B2B website, usually accounting for 60-70% ...

Small business owners wear a lot of hats, including the one of Accountant, Customer Service Specialist, ...

Lead generation is an indispensable part of business. If you want to have paying customers, you ...

The Super Bowl is approaching, and as in years past, the cost for a single 30-second ...

A machine will decide whether your business is seen by others. This is the reality we ...

Organization is one of the keys to success in marketing, so if you are not managing ...

If you’re reading this article, then I probably don’t need to tell you that video content ...

You’ve probably heard the phrase “internet marketing”. If you own a business, you probably know that ...

There’s been an explosion of growth in video on social media in recent years. Views of ...

When online, where do your customers/clients/prospects spend time? What’s their platform of choice? Have you asked ...

Ad Rank is the value that determines your ad position in the search results in AdWords. ...

Are you looking for free stock video footage to use in your social media videos – ...

Many businesses advertise on a city- and area-wide basis, but for some advertisers, this isn’t nearly ...

Google launched the Questions and Answers feature in August of 2017, but it has been surprisingly ...

I have two predictions for 2018. My first: Email marketing will drive insane revenue in 2018. ...

Let’s start with the simplest way to get your name in front of your target audience: ...

Previously unreleased data from studies on SEO ranking factors were announced recently at SMX East during ...

I love teaching bright, young college students for a number of reasons, but one is that ...

Although the exact day and time you post content to Instagram matters less than it used ...

The new campaign builder from MailChimp has been improved to give you more flexibility so you ...

Social media ads give marketers advanced audience targeting options and reliable conversion tracking. Although Facebook is ...

When it comes to PPC advertising, it’s not uncommon to think: Bing Ads vs. Google AdWords. ...

There are so many different avenues you can take to market your business, from social media ...

Two years after Facebook dropped its branded content restrictions and rolled out a branded content tagging ...

Social media introduced two-way communication between companies and their customers, and it has given rise to ...

Wondering what advantages Twitter offers social media marketers? Looking for tips on interacting with customers? To ...

Feel like you’re seeing more and more video content on your social feeds lately? You probably ...

Even in today’s digital world, phone calls remain one of the best ways to earn a ...

It seems like each week Google AdWords rolls out a new tactic on the Display Network, ...

I just Googled “content marketing,” and I got more than 77 million returns. That’s a heck ...

How to find good Instagram ad examples? Well, you could… Create a personal Instagram account and ...

You’ve developed a killer email marketing campaign, spent hours on hours developing that sweet creative, just ...

Are you debating if you should create your own content or if hiring a professional is ...

Here’s the truth: 96% of visitors that land on your website are not ready to buy. ...

Why use landing pages? It’s nothing new to read that brick-and-mortar retail is dead, and websites ...

It’s been reported that for every star a business gets, it will see an increase of ...

Yes, that’s correct. This story is about the biggest growth hack that our team pulled off ...

I deliberately steer clear of techniques that might be ‘grey hat’, as what is grey today ...

Have a question? No problem – we get a ton of questions about WordPress everyday. To ...

I believe artificial intelligence (AI) will be a key driver of change in PPC in 2018 ...

If you’re using LinkedIn to look for leads and clients, it’s mission critical that you are ...

On the surface, it might seem quite innocent. A customer visits your place of business. Once ...

Since the dawn of time, traditional marketing efforts boiled down to finding where your target audience ...

Facebook advertising continues to be a powerhouse for marketers who want to engage customers in new ...

If you’ve noticed one thing about AdWords, it might be that calls dominate your “clicks” or ...

If you run a store-front business or offer a service that is within a specific local-based ...

By 2019, video content is predicted to command a hefty 80% of all web traffic. If ...

The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we ...

Recently, I remembered an amazing pizza place I visited a few times several years ago. I ...

There are numerous options available for tracking and attributing phone calls. Many are sophisticated, provide a ...

Performing a search engine optimization audit (SEO Audit) of your website is important for many reasons. ...

Most of the laments we hear about direct mail – it costs more than digital, it’s ...

Retail sales and growth is reliant on the depth of your customer knowledge. Do you know ...

Google recently added new columns to their AdWords platform, all related to historical AdWords Quality Score ...

Facebook ad prices are increasing every year. The latest report shows that the average cost per ...

By now you know that video is essential for a comprehensive marketing strategy. However, we live ...

As Facebook deprioritizes publisher content and potentially makes brand advertising more important, agency buyers are increasingly ...

Everyone says that content is king. But knowing that doesn’t get you anywhere. Do you know ...

I have found some of the best social media facts that can help educate you on ...

On any given day, most of our email inboxes are flooded with a barrage of automated ...

Consumers are bombarded with so many marketing messages that it’s becoming increasingly difficult for a brand ...

Google is trying to change the game of the results and focus more on the user, ...

With the start of a new year, comes the exciting opportunity to make a refreshing new ...

Is your social media strategy 2018 proof? The Pew Research Center reports social media traffic increased ...

Are you wondering if LinkedIn is worth your time? Want to know how other marketers approach ...

“@buffer, you’re invited to our beta program” Late last October, we received an email from Twitter ...

When you are on Facebook, do you ever realize that suddenly, you see a post from ...

Google AdWords generates a high return due to its intent-based platform. But generating a high return ...

For the past few years digital marketers have shouted from the mountaintop that video is the ...

Direct mail. We’ve all gotten it. Whether you like it, or refer to it as “junk ...

One of the first things you need to do when creating a Facebook page for your ...

WordPress may have started as a simple blogging platform. But it has exploded into a full-blown ...

There’s no denying 2017 was a difficult year, with several issues affecting our community and our ...
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