New Survey: SMBs Using Direct Mail, Facebook, and Multichannel Campaigns to Boost Sales
Taradel LLC, a 12-time Inc. 5000 martech company, released a new survey that reveals small
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Call Tracking for Google Ads & SEO
Inbound call processes are a goldmine but sadly often overlooked by business leaders who assume
How to Calculate the Lifetime Value of a Customer
Attracting new customers is the most important marketing goal you can have. That’s what you’d
How Long Does It Take For PPC to Work?
PPC is often viewed as the fastest marketing channel for increasing sales and profit. With
2021 YouTube Ad Specs
Did you know that over 500 hours of content is uploaded to YouTube every minute,
The Three Bosses of SEO
While search marketers can get bogged down worrying about high quality content, successful link building
Organic Marketing vs. Paid Marketing: Everything You Need to Know
Have you ever heard of the law of attraction? It sounds ‘woo-woo’ but stay with
Are You Wasting Your Google Ads Budget? 11 Lessons Learned in Audits
In spite of a healthy obsession with metrics and data, many PPC managers are inadvertently
Why You Need to Try Instagram Explore Ads (and How to Make Them)
Instagram has been rolling out new ad placements at lightning speed over the past few
Marketing in the Metaverse: The Future of Search & Social
Imagine accessing a virtual universe where you can create an entire world, bringing your physical
Google MUM & The Future of Search
Google announced MUM (Multitask Unified Model) on May 18th, 2021 as a new milestone in
Cheapest Way to Send Money for Small Businesses
In our tech driven world, finding the cheapest way to send money between small businesses
How to Create Successful IGTV Ads: 6 Tips
Video content has been taking the internet by storm. In Q3 of 2020, almost 30%
Rethinking the Customer Journey: A Strategy for Marketers
One big change in online marketing that impacts most businesses has to do with the
Marketing vs. Operations: The Battle for a Small Business’ Attention
Imagine your company is fortunate enough to appear for a few minutes on a national
7 Ways to Hold Off Upstart Competitors in Google Ads
So you’ve brought a new, innovative product to market. Or maybe you found a way
Best Shopify Themes for Small Businesses
Shopify’s e-commerce platform helps businesses to hosts and run their online stores. It helps you
How to Create the Ultimate Customer-First Content Marketing Plan
A company that markets a product or service to the wrong audience may as well
Average Cost-Per-Click Rates By Industry
As a small or medium business owner, we know that your marketing budget is precious.
Google Announces Search Redesign Using MUM Algorithm
Google announced that MUM will be integrated into some searches on Google Search. Google’s search
4 Tips for Creating the Best Instagram Reels Ads
Instagram introduced Reels in August 2020. The TikTok-inspired short-form video format lets users create multi-clip
Walmart GoLocal is a White Label Delivery Service for Small Businesses
Walmart recently announced their new GoLocal delivery service to help businesses of all sizes deliver
Top 8 Google Ranking Factors: What REALLY Matters for SEO
Ah, ranking factors. The ancient art of ranking in search engines is a lesson in
Want to Buy TikTok Followers? Here’s What Happens When You Do
Thinking about buying TikTok followers? I get it. In this instant-gratification world, of course it’s
Local Competitors Violating GMB Guidelines? Here’s What You Can Do
It happens all the time — a company’s GMB listing gets pummeled in the local
Small-Business Ideas for a Post-Pandemic World
No one can predict the future, but experts with instincts and experience can make very
Every Brand Will Need 1 of These 4 Types of Influencers
Recently, there has been a growing debate amongst marketers in regards to just how effective
Amazon Ad Types: A Complete Guide for Marketers
Regardless of whether you’re an established Amazon seller or just getting started, staying up-to-date on
10 Top SEO Scams & Cons (Plus How to Avoid Them)
Historians can trace the first scam back to 300 B.C. when a Greek merchant named
Small businesses are turning to loans that require zero human oversight
When Xiomara Rosa-Tedla needed a small loan in February 2020 to fund her e-commerce startup
What Is OTT Advertising? (The Complete, Digestible, Non-Boring Guide)
The world of OTT is so close to us and yet so far away. On
The Ultimate Guide to Digital PR
A fundamental truth of working in SEO is that link building has become more difficult.
A Quick Guide to YouTube Advertising for Beginners
Do you want to use YouTube to advertise your products or services? Looking for a
How to Add Products to Your Google My Business Listing, Illustrated
“Who has X near me?” This customer FAQ has become all the more important since
Facebook Creates New Ways For SMBs to Access Funding
To help diverse businesses and address cash flow needs, Facebook is introducing ways to access
How to Get Started With Keyword Research for SEO
Despite all the many changes to SEO practice over the years, keyword research remains one
How to Create Effective Instagram Story Ads, Step by Step
Instagram Story ads are continuously growing in popularity and there’s a solid reason for this
5 Marketing Tips and Tricks From Top YouTube Channels
You’ve spent hours recording video for your YouTube channel, doing multiple takes to ensure perfection.
Zoom Was Ready When the World Needed a Video Conferencing. So What’s Next?
Both in the corporate world and private world, video conferencing has been around much longer
Which Social Media Channels See the Most ROI? [New Data + Expert Tips]
As any marketer knows, social media is an undeniably powerful tool to reach new audiences
SBA quadruples COVID-19 EIDL limit to $2 million
The U.S. Small Business Administration (SBA) announced major modifications to the COVID-19 Economic Injury Disaster
Why You Should Adopt the Maverick Principles for Social Media
What are the Maverick principles? Maverick is an acronym that stands for Momentum, Audience, Value,
Walmart Fulfillment Services: What Sellers Need to Know
For many ecommerce merchants, it’s difficult to independently handle order fulfillment. On top of operational
What is Facebook Creator Studio and How to Use it for Business
Most businesses these days are on Facebook in one way or another, but not every
Google Redesigns ‘How Search Works’ Website
Google has updated its ‘How Search Works’ website which contains information on how Google organizes,
How to Win the Conversation Through Content Marketing and Public Relations Partnerships
Humans have become content generating machines as access to the internet has grown. By one
Why Google My Business Insights Helps Local SEO
SEO best practices are woven into every aspect of a digital marketing strategy. To ensure
What is Search Retargeting & How Does It Work?
When a user is on Google and searches for “athletic shoes,” companies like Nike and
The Future Of Content Could Be More Interactive
Whether you’re working as part of a marketing group or as an individual, creating unique,
More than 340,000 Small Businesses Use PPP Loan Forgiveness Tool in its First 2 Weeks
In the first two weeks, the Small Business Administration’s (SBA) PPP loan forgiveness tool has
Google Ad’s New Conversion Value Rules: What They Are & How to Use Them
Google Ads announced that advertisers will now have more control over smart bidding with conversion
New Research Shows How to Win in Local Search
New research from Silicon Valley agency Milestone Inc reveals how local and organic search generate
10 Marketing Trends to Watch in the Second Half of 2021
As companies prepare for the rollercoaster of holidays that mark the end of the year
What Are Display Ads: A Complete Guide for Digital Marketers
I used to run an ecommerce company that spent $40k monthly with Google and Microsoft
How Covid Is Changing Your Chance to Get a Small-Business Loan
Interest rates are at record lows and banks flush with cash are eager to issue
15 Ways to Lower Your Cost Per Click in Google & Facebook Ads
With the whirlwind of changes to the marketing ecosystem this past year, many of us
What is Shopify, and How Does it Work?
Shopify is an easy-to-use application for online retailers and also comes with a Point Of
2021 Survey Reveals How Marketers Take Advantage of Video
Whether you are a small-town mom-and-pop business or a global conglomerate, you cannot deny the
Amazon Sellers: Inventory Tips & Tactics for 2021 Success
Inventory has always played a significant role in the way you sell on Amazon. Whether
Create the Right Digital Marketing Strategies for Your Small Business
Marketing strategies are key to any business’s success. For small businesses, developing the right digital
What Do Your Customers REALLY Want? Advertising, Marketing, and Relationship Marketing
I’m going to make an assumption, you don’t want to open your email and see
Click Fraud: Which Are the Primal Sources Doing It?
Click fraud is a malicious activity of repetitively clicking on an advertisement being hosted on
How to Analyze Your YouTube Channel and Videos: A Step-by-Step Guide
YouTube has over 2 billion monthly users, equal to nearly a third of all internet
How To Market Your Small Business
As a small business owner, it can sometimes feel like you’re constantly spinning plates, from
Google Ads Is Not For Small Business Anymore. Here’s Why
Increasingly, my agency and many others are seeing the effectiveness of Google Ads waning for
Why Hire a Content Agency?
When you’re ready to get help with some or all of your between-launch, nurture content
GoDaddy Launches New Features to Aid Small Businesses
GoDaddy Inc. GDDY is making continuous efforts to gain customer momentum on the back of
4 Signs That Link Building Isn’t Right for Your Business
Link building isn’t right for every single business. It feels a little weird to say
How to Get More Followers on Instagram (Without Buying Them)
90% of Instagram users follow at least one business account and 83% of people discover
Google Workspace vs. G Suite: Demystifying Google Workspace
Software as a Service (SaaS) applications have transformed the way we work, right from how
YouTube Ad Success: What You Need to Know to Get Started
Adding YouTube ads to your campaign strategy might be the perfect way to get in
The Complete Small Business Guide to Selling on Shopify
Founded in 2004, Shopify is one of the top web store platforms in the e-commerce
Here’s What a Comprehensive Paid Search Program Looks Like
So you’d like to launch a paid search marketing program. Or maybe you’ve launched one
10 Expert Instagram Ad Design Tips for More Conversions
Visuals can make or break your performance with Instagram ads. This makes Instagram ad design
Why you should stop selling on Amazon, other platforms
One of the great promises of the internet for small businesses was that it was
How Utilizing Consumer Marketing Methods May Undermine Your Business Sales
One of the problems that I see is a lot of B2B businesses use consumer
Google: Customer Reviews Not A Signal For Web Search
Google’s John Mueller states that customer reviews are still not taken into account when it
Vaccine Passports – Should Your Small Business Require Them?
There’s a growing debate over the need for vaccine passports. Nationwide, governors are calling on
The Flywheel Concept – How to Become a Great Company
Most marketing and sales books talk about the sales funnel; however, the funnel model has
Your 2022 Marketing Strategy: What to Keep, Change, and Start
Both in-person and online shopping are seeing increases in their respective numbers. No one has