Village Briefing – Marketing News for Small Business

5 Ways Business Strategy Will Change By 2025

Companies that seemed to be doing well before the pandemic are gasping for air while

How Important Are Backlinks for SEO?

This week’s Ask An SEO questions are from Deepinder in Toronto who asked: “1. I

The bankruptcy system is about to be overwhelmed—and small businesses will get hit the hardest

If you think bankruptcies have been a scourge in the pandemic so far, brace yourself—they’re

Need More Cash? SBA Allows Struggling Businesses Another Shot at the EIDL Program

For many American small business owners, who applied for federal relief funding during the early

Core Web Vitals: Are Your Clients’ Sites Ready for Google’s New Ranking Signal?

It’s a question asked on Reddit and Twitter every day. It makes the shoulders of

TikTok Advertising: The Ultimate Guide for Marketers

TikTok has blossomed into the seventh largest social media network in the world, which makes

How Much Should You Spend on Facebook Ads? Budgeting Steps

The first step to determining your Facebook advertising budget is to understand the numbers related

How to Build a Market Development Strategy

Your business is getting by just fine – but still, the questions remain: Could you

How to Fund Your Business with Government Grants

Funding isn’t a one-size-fits-all process. Traditional routes for raising money — venture capitalists, angel investors

5 Ways to Prepare for the Social Audio Future

The rise of content platforms like YouTube and Instagram generated an explosion of quality content

6 Ways to Build Brand Authority With Content Marketing

Becoming an authoritative brand is no easy feat, but the massive benefits are worth the

Expose Cognitive Biases For What They Are

Researchers estimate that humans make an average of 35,000 decisions every day, and a good

How to Rank a Video on YouTube & Google

Back in 2008, I was one of the first writers in the industry to notice

The Future Of Events Is Hybrid

The event industry has been turned upside down by the global pandemic. Some in the

What is TikTok For Business & Should You Use It in Your Marketing?

Musical.ly, created in 2014, was a music sharing app whose users would share short videos

Why Your Local Pages Might Be Happier on a Subdomain

Whether to build local pages on a subdomain or within a subfolder has long been

What Happens After Your Economic Injury Disaster Loan is Approved?

As of mid-October 2020, the U.S. Small Business Administration (SBA) has approved 3,612,236 Economic Injury

Can Content Marketing Hook People the Way Netflix Does?

It’s hard to stop watching TV shows, and that’s by design. Each episode ends on

The Ultimate List of Email SPAM Trigger Words

Writing the subject lines for your emails can be one of the most stressful steps

WordPress 5.6 May Break Sites on December 2020

WordPress 5.5 rolled in August 2020 and soon after millions of websites across the Internet

Marketing Myopia: What is It? How Does It Affect Your Business?

Marketing myopia can be the cause of businesses failing, marketing campaigns nosediving and products failing

For Small-Business Owners, a Shifting Landscape of Resources

Small businesses across the country have been pounded by the pandemic. Entrepreneurs have been forced

3 Psychological Biases That Affect Whether Someone Buys Your Product or Not

Marketing is not advertising. It’s not posting on social media or writing emails, and it

How to Create Effective LinkedIn Ads Retargeting Campaigns

It would be amazing if every person you engaged on LinkedIn went to your site

COVID-19 hits female-owned retail, restaurants harder

When the coronavirus pandemic hit in March, Lenore Estrada was in the middle of constructing

How to Add Links to Instagram Stories with Swipe-Up

How many times have you had to direct your Instagram followers to the link in

Nextdoor Neighborhood Sponsorships are Hyper Local Ads for Small Business

Nextdoor, the hyperlocal social networking service for neighborhoods, has launched a Neighborhood Sponsorships feature. The

How to Turn Your Customer Base Into a Community To Help Your Business Succeed

When people feel like part of a community, amazing things can happen. When people can

4 Google My Business Fields That Impact Ranking (and 3 That Don’t)

With so many customization options in your Google My Business profile, it can be tough

Action steps for small businesses that survived the pandemic

Covid-19 has disrupted tax and retirement planning for small-business owners, especially those who focused on

What to Do With the “I Can’t Afford It” Objection

We’ve all arrived at that moment at some point in our selling expeditions: You just

Why is Content Marketing Important? 9 Reasons Why You Need It!

If you’ve dabbled in the art of digital marketing, you’ve probably heard about content marketing,

These small businesses might not make it without more stimulus

The now rapid spread of coronavirus across the United States and the threat of more

The LinkedIn Insight Tag: What It Is and How to Use It

LinkedIn isn’t just a platform to show off your sweet professional headshot (nice haircut, btw!)

Small business owners uncertain of survival without new stimulus

The positive news about a possible coronavirus vaccine could prove to be a negative for

What Audience Development Is (And 4 Steps to Build Your Clique)

Your audience keeps your brand relevant. You may know this already but without them, your

Should You Set Up A TikTok Business Account?

Are you wondering if you should set up a TikTok business account? TikTok is a

How to Target Multiple Cities Without Hurting Your SEO

You’ve seen it a ton of times. Keywords targeting a specific city. “Plumber in Austin.”

How to use Facebook Tracking to Measure and Improve Your ROI

How do marketers know when a Facebook ad actually generates interest and revenue in places

2 in 3 Small Business Owners Believe a Political Stance Can Hurt Business

It is not surprising 2 in 3 small business owners believe a political stance can

Small businesses say they can’t afford to compete on Google

When asked about Google, Bryan Clayton voices a familiar lament among small-business owners. “You keep

YouTube Video Strategy: How to Grow a Business With YouTube

Want more leads and sales from your YouTube channel? Wondering how to use different types

They Pumped $9 Billion Into Small Businesses. They Want to Do More

States, cities, and community groups scrambled to launch loan and grant programs for struggling local

Google Announces AI Search Updates – Analysis

Google announced profound changes that will impact what sites Google ranks in the search results.

The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

The COVID-19 pandemic has upended the way we engage with local businesses. We’re ordering more

Changes To Customer Behavior That Brands Need To Pay Attention To As We Approach The Holiday Season

Back in April, I wrote an article that gathered results from several research sources and attempted to

Why Small Businesses Need A WordPress Website To Grow Online

WordPress is an open-source content management system licensed under GPLv2. This means that anyone can

The Beginner’s Guide to Facebook Shops (With Examples)

Business Insider estimates that 76 million U.S. shoppers will spend $23.3 billion buying products through

The Consulting Industry’s Dirty Little Secret

It has long been said that doctors make the worst patients; they know too much;

How to Promote Your Business on Facebook

I was only 12 years old when Facebook became available for anyone with a valid

Core Web Vitals, E-A-T, or AMP?

What a year. History is happening around us, and Google? Well, Google keeps on revamping

Google Reportedly Turning YouTube Into a Shopping Site

A report from Bloomberg indicates Google is in the early stages of transforming YouTube into

Here’s How a Local HVAC Company Adapted During the Pandemic

The pandemic challenged the service industry, including HVAC. One family-owned HVAC company, GEM Plumbing &

YouTube Dominates Google Video in 2020

In a study of 2.1M searches and 766K videos, YouTube accounted for 94% of all

3 Step Process to Get Exposure and Press Coverage for Your Business

We all want more exposure because that is the lifeblood of a successful business. Unfortunately,

What is Shopify SEO? The 3,000-Word Ultimate Guide for 2021

SEO is probably the most talked about topic in digital marketing. Every business wants a

How Long Does It Take to Design a Website? A Complete Website Development Timeline

The way your website looks and functions has a huge impact on user experience and

Where to Spend Your Advertising Dollars

One of the most frequently asked questions we receive at Raine Digital is “I have

YouTube Videos: Top Ranking Tools

With more than 100 hours of video uploaded each minute, YouTube has become the de

COVID-19 Will Continue To Test Small Businesses—Here’s How To Respond

The U.N.’s World Food Programme, spearheaded by American President Dwight D. Eisenhower in 1961, won

7 months into the pandemic, small business owners don’t know how much longer they can hold on: ‘We are in survival mode’

Welcome to the Covid Economy, CNBC Make It’s deep dive into how the coronavirus pandemic

A Guide to Reducing Your Workload With a Facebook Auto Poster

Facebook has become the place for product discovery. In fact, 78% of American consumers say

Zoom Beats Microsoft Teams, Google Meet With Game-Changing New Features

Zoom has had a tough few months as competitors such as Microsoft Teams and Google

Here’s How a Justice Amy Coney Barrett Could Affect Entrepreneurs

This week, Supreme Court confirmation hearings got underway for Judge Amy Coney Barrett, President Trump’s

The Surround Sound Series: How We Created A New Content Marketing Program & Improved SERP Visibility Beyond SEO (Part 2 of 3)

Back in the day, going shopping meant visiting a few shops — maybe some with