Getting Started With Your First Pinterest Ads Campaign: Step-by-Step
With an ever-expanding array of advertising networks at our disposal, it’s tempting to jump in
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7 Reasons You Should Turn Your Website Into an App
With constantly evolving technology, the dynamics of doing business have changed considerably. Studies have shown
Waze launches new features for small business advertisers
Navigation app Waze has made updates to its advertising solution for small businesses in an
5 Ways Apple iOS 14 Will Affect Your Facebook Ads (and How to Prepare)
It’s official. It’s happening. And it will affect how we use Facebook ads. Apple’s three
The 10 types of YouTube video your small business needs right now (infographic)
Marketing is a game of priorities for small business owners. You only have a finite
Study Finds 4 Negative Effects of Too Much Video Conferencing
In the first ever peer-reviewed study on Zoom fatigue, Stanford researchers expose the psychological consequences
How to Create a Facebook Landing Page in 5 Easy Steps
So much time and energy go into creating strong, well-thought-out ad campaigns. You test the
Live Content Marketing Best Practices v2.0
You know live content has begun to take full steam when brilliant ways to distribute
10 Great Tools for Quick Social Media Success
Do you find that you are dedicating a lot of time to mundane, manual tasks
Smart Marketing Can Give Small Businesses An Advantage In 2021
Businesses are diligently working to recoup last year’s lost earnings following the start of the
Here’s How to Plan Your Digital-Marketing Strategy and Set Budget Priorities
Over the past year, businesses have been repeatedly forced to pivot in reaction to market
How to Open a Business Bank Account (and Why You Need One)
Wondering how to open a business bank account or why you might need one? Although
How to Successfully Deploy Your Coupon Marketing Strategy
When executed correctly, a coupon marketing campaign can bring people into your business, but if
Marketing Meets Mixed Reality: Build Your Brand for the Future
What does your brand stand for? Peace and equality? Laughter and love? Fitness and health?
Why It’s In Your Best Interest to Ignore SEO
Despite what should be a maturing market, where people are clear on what Search Engine
Gmail Ads Are Going Away: Everything You Need to Know
In December of 2020, there was an addition to the Google ads support page on
Video Marketing: A Case for Small Businesses
In the golden age of content marketing, video is king. According to a survey by
Increasing Facebook Organic Reach: A Marketer’s Guide
Facebook organic reach is a measure of the number of people who see your content
What is a Media Kit — and How to Make One [+ Examples]
Your competitor releases a new product or service. You offer something similar — but, of
Facebook, Microsoft & Google Ads Compared: CTR, CPM & CPC Benchmarks
If you have to choose between Facebook and Google Ads for promoting your SMB, Facebook
Alternatives to PPP loans—if you weren’t eligible
The Paycheck Protection Program can be a lifeline for businesses that qualify, but it’s not
Why You Should Be Adding Microsoft Advertising to Your eCommerce Marketing Strategy
If you’re putting off investing in Microsoft Advertising, you’re missing out on valuable reach for
Small Business Strikes Back: The Numbers Behind The Next 1000
In 2020, American venture capitalists invested an unprecedented $156 billion dollars into 12,254 startups, setting
6 Content Marketing Strategies You Can’t Ignore in 2021
One habit that isn’t changing anytime soon is that most people take time to research
Video Content Strategy: YouTube as an Essential Part of Your Marketing Arsenal
If you don’t already know what YouTube is, then you’re a bit behind. But we’ll
Google’s John Mueller: Total Number of Backlinks Doesn’t Matter
Google’s John Mueller says the total number of backlinks a website has doesn’t matter at
The Truth About Video Marketing Strategy That Drives Growth
Video marketing is one of the best marketing methods out there, one that serves a
GMB Messaging for Desktop Now Rolling Out
With the rise of zero-click search and heightened consumer expectations around brand responsiveness, it’s no
7 Powerful Benefits of Using PPC Advertising
No two ad platforms are exactly alike. Deciding where to invest in advertising can depend
7 Types of Corporate Events [+ Virtual Event Ideas]
One of my favorite episodes of “The Office” is called Launch Party. During this episode,
Biden tweaks Paycheck Protection Program to better target the nation’s smallest businesses
A federal program that provides loans to businesses to help them stay afloat during the
How 5G Can Impact Small Businesses
The impact of 5G on small businesses cannot be overstated. It will provide an all-around
SBA Hits $200 Billion Milestone in EIDL Program for COVID Relief
At $200 billion, the COVID-19 Economic Injury Disaster Loan (EIDL) program has reached a noteworthy
More than 2 in 5 Americans Prefer DIY Service Calls, Even After Pandemic
Customers remain uncomfortable about letting technical support technicians into their home. Consequently, they would prefer
How to Create a Communication Strategy [+ Free Templates]
There are certain characteristics that should be at the core of any successful business. For
Direct Response Marketing: Make Immediate Marketing Returns
On an average day, we’re exposed to 4,000 – 10,000 advertisements. Many of them achieve
How Much Do Instagram Ads Cost in 2021? (+ How to Make the Most of Your Budget)
While Facebook and Instagram advertising work using the same Ads Manager, their respective advertising costs
Why Consumers Care About Influencers, and Why You Should Too
What do you think of when you hear the word “pudding”? For most people, it
213 Marketing Dashboard Templates for Tracking and Measuring Your Marketing Performance
If you’re in any kind of marketing role, you know that a big part of
A Breakdown of Facebook Ads Budgets (+ Free Budget Calculator)
Spend too little on your Facebook ads budget and risk missing out on conversions. Spend
Small business rescue slowed by fight against fraud, drawing protests
Tens of thousands of small businesses have faced delays in receiving emergency payroll support loans
Where to Look If Your Small Business Can’t Get a PPP Loan
The Paycheck Protection Program can be a lifeline for businesses that qualify, but it’s not
9 million U.S. small businesses fear they won’t survive pandemic
Three out of every 10 small businesses in the U.S. say they likely won’t survive
Content Marketing Strategy in 2021: The Ultimate Guide
Having a solid content marketing strategy in place is a must-have for a great content
Clubhouse App for Business: What Marketers Need to Know
As the pandemic drags on, retailers like Amazon, Walmart and Target are raking in digital
New online platform ‘Nearby’ wants to help small businesses compete with Amazon
As the pandemic drags on, retailers like Amazon, Walmart and Target are raking in digital
Youth League Marketing Is a Bigger Opportunity than the Super Bowl
On the first Sunday of every February, American tradition puts millions of us on the
Google BERT vs SMITH: How They Work & Work Together
Last month here on Search Engine Journal, author Roger Montti covered the Google research paper
Websites for Small Business: How to Get Noticed in 1 Hour a Day
It’s not enough just to have a website; small business owners need to think about
How to Succeed Working From Home and Marketing Your Business During COVID-19
Working from home is the new norm these days, as we continue to battle the
The Future of Advertising [Expert Predictions & Data]
In a world of banner blindness, I’m sure you’re concerned about the future of advertising.
The ABC’s of Google Ads Mistakes, Part 3: Automation
Google Ads can seem pretty daunting at first. For inexperienced marketers or business owners, it
Short-Term vs. Long-Term Digital Marketing Strategies
For years, marketers have been trying to answer an age-old question: how can you most
How Much Does Direct Mail Marketing Costs?
Many of us are dependent on the Internet today so that they can keep up
How to Set Up Your First LinkedIn Ads Campaign: Step-by-Step
Advertising on LinkedIn, the largest professional network, can help marketers reach their audience. Learn to
2021: Live By the Fan or Die by the Mob, Which Side are Your Customers On?
For large consumer brands, 2021 is going to be the Year of the Fan. This
The “Google Knows Best” Fallacy
The way most companies approach content marketing is predicated on the unspoken idea that Google
Content Marketing in 2021: The Low-Hanging Fruit Checklist
I’m going to pretend that I found myself running a SaaS company when I woke
The Pandemic Struggles of Home-Based Small Businesses
Throughout the course of the pandemic, many of us have heard about small businesses struggling
How to Make Low-Cost Video Ads That Convert
A lot of people are intimidated by the prospect of creating video to use in
Facebook to iPhone Users: When You Accept Data Tracking, a Small Business Gets Its Wings
Apple’s iOS 14 will soon require every third-party app to ask your permission to track
Don’t Tell Me About Your Product
Mark Evans is a Fractional CMO for fast-growing B2B and SaaS companies and the host
PPP Loans Covered Less Than a Month of U.S. Small Firm Expenses
As a fresh round of federal relief loans is getting distributed to U.S. small firms
The Ultimate Guide to LinkedIn Groups
You know LinkedIn — the professional, polished, responsible sibling of the social media sphere. Considering
Transitional Experiences Are Not the Future
2020 cracked the whip, and if we weren’t paying attention before, we damn well are
The Coming Onslaught of B2B Ecommerce Marketplace Competition
If you are responsible for a B2B commerce channel and you aren’t worried about what
Local SEO Guide: Mapping out a Successful Local SEO Strategy in 2021
Local SEO is a vital tool for all businesses. Did you know that 80% of
A Quick Guide to Relationship Marketing [Best Ideas & Examples]
What is the goal of every company in the world? Well, making money—duh! So, what
How To Make a Vlog [Step by Step]
I will argue with alarming confidence (and no actual data) that 90’s kids were the
Google Ads Click Fraud Prevention: How To Reduce It in 2021?
Click fraud is estimated to have cost advertisers as much as $19 billion in 2018
How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]
It’s a common misunderstanding that working with a small budget for SEO means you can’t
Best small business loans of 2021
Small business loans can help you get access to cash for starting, expanding or keeping
Why Small Businesses And Startups Should Invest In Social Media Marketing
With the help of powerful advances in technology, business leaders are unifying supply chain and
Why pillar pages will soar your search engine rankings in 2021
Pillar pages are capable of providing a comprehensive take on a subject and assist users
How to Create a Facebook Group for Your Business
Facebook groups have helped me find roommates in Boston, potential dog breeders for a family
Everything You Need to Know About Google Ads Dynamic Remarketing
Dynamic remarketing is an automated ad format on Google’s Display Network that allows you to
9 Different Types of Marketing Campaigns – Ultimate Guide
A well-crafted marketing plan provides an opportunity to lock your company’s brand message securely in
Why Getting On TV Is Your Best Marketing Bet For 2021
How’s your TV watch time been? Don’t sugarcoat it – you know it’s been more
How Privacy Will Upend Advertising in 2021
In the new age of privacy compliance, we see a confusing set of laws and
Beyond The PPP Loan: Small-Business Lending Guidelines And The Pandemic
Small businesses account for more than 99% of all U.S. firms and are a crucial