
Does My Business Need a Website? 12 Reasons Why & 5 Reason Why Not
If your business is reasonably successful, you may come up with many reasons why an
If your business is reasonably successful, you may come up with many reasons why an
When the Covid-19 pandemic struck, it sent small businesses into a period of upheaval that
Toy shop owner Kim Mitchell placed her holiday orders months ago, but she has no
Content marketers are much more than writers. They create high-quality, relevant content that brands can
Google announced today that the name of its local listing platform, Google My Business (GMB),
If you own a small business and are looking to attract—and keep—employees, providing health insurance
Digital marketing is the promotion of your business, brand, products, or services to your target
Think of a strong marketing team. Are you imagining a huge budget and a team
Taradel LLC, a 12-time Inc. 5000 martech company, released a new survey that reveals small
Inbound call processes are a goldmine but sadly often overlooked by business leaders who assume
Attracting new customers is the most important marketing goal you can have. That’s what you’d
PPC is often viewed as the fastest marketing channel for increasing sales and profit. With
Did you know that over 500 hours of content is uploaded to YouTube every minute,
While search marketers can get bogged down worrying about high quality content, successful link building
Have you ever heard of the law of attraction? It sounds ‘woo-woo’ but stay with
In spite of a healthy obsession with metrics and data, many PPC managers are inadvertently
Instagram has been rolling out new ad placements at lightning speed over the past few
Imagine accessing a virtual universe where you can create an entire world, bringing your physical
Google announced MUM (Multitask Unified Model) on May 18th, 2021 as a new milestone in
In our tech driven world, finding the cheapest way to send money between small businesses
Video content has been taking the internet by storm. In Q3 of 2020, almost 30%
One big change in online marketing that impacts most businesses has to do with the
Imagine your company is fortunate enough to appear for a few minutes on a national
So you’ve brought a new, innovative product to market. Or maybe you found a way
Shopify’s e-commerce platform helps businesses to hosts and run their online stores. It helps you
A company that markets a product or service to the wrong audience may as well
As a small or medium business owner, we know that your marketing budget is precious.
Google announced that MUM will be integrated into some searches on Google Search. Google’s search
Instagram introduced Reels in August 2020. The TikTok-inspired short-form video format lets users create multi-clip
Walmart recently announced their new GoLocal delivery service to help businesses of all sizes deliver
Ah, ranking factors. The ancient art of ranking in search engines is a lesson in
Thinking about buying TikTok followers? I get it. In this instant-gratification world, of course it’s
It happens all the time — a company’s GMB listing gets pummeled in the local
No one can predict the future, but experts with instincts and experience can make very
Recently, there has been a growing debate amongst marketers in regards to just how effective
Regardless of whether you’re an established Amazon seller or just getting started, staying up-to-date on
Historians can trace the first scam back to 300 B.C. when a Greek merchant named
When Xiomara Rosa-Tedla needed a small loan in February 2020 to fund her e-commerce startup
The world of OTT is so close to us and yet so far away. On
A fundamental truth of working in SEO is that link building has become more difficult.
Do you want to use YouTube to advertise your products or services? Looking for a
“Who has X near me?” This customer FAQ has become all the more important since
To help diverse businesses and address cash flow needs, Facebook is introducing ways to access
Despite all the many changes to SEO practice over the years, keyword research remains one
Instagram Story ads are continuously growing in popularity and there’s a solid reason for this
You’ve spent hours recording video for your YouTube channel, doing multiple takes to ensure perfection.
Both in the corporate world and private world, video conferencing has been around much longer
As any marketer knows, social media is an undeniably powerful tool to reach new audiences
The U.S. Small Business Administration (SBA) announced major modifications to the COVID-19 Economic Injury Disaster
What are the Maverick principles? Maverick is an acronym that stands for Momentum, Audience, Value,
For many ecommerce merchants, it’s difficult to independently handle order fulfillment. On top of operational
Most businesses these days are on Facebook in one way or another, but not every
Google has updated its ‘How Search Works’ website which contains information on how Google organizes,
Humans have become content generating machines as access to the internet has grown. By one
SEO best practices are woven into every aspect of a digital marketing strategy. To ensure
When a user is on Google and searches for “athletic shoes,” companies like Nike and
Whether you’re working as part of a marketing group or as an individual, creating unique,
In the first two weeks, the Small Business Administration’s (SBA) PPP loan forgiveness tool has
Google Ads announced that advertisers will now have more control over smart bidding with conversion
New research from Silicon Valley agency Milestone Inc reveals how local and organic search generate
As companies prepare for the rollercoaster of holidays that mark the end of the year
I used to run an ecommerce company that spent $40k monthly with Google and Microsoft
Interest rates are at record lows and banks flush with cash are eager to issue
With the whirlwind of changes to the marketing ecosystem this past year, many of us
Shopify is an easy-to-use application for online retailers and also comes with a Point Of
Whether you are a small-town mom-and-pop business or a global conglomerate, you cannot deny the
Inventory has always played a significant role in the way you sell on Amazon. Whether
Marketing strategies are key to any business’s success. For small businesses, developing the right digital
I’m going to make an assumption, you don’t want to open your email and see
Click fraud is a malicious activity of repetitively clicking on an advertisement being hosted on
YouTube has over 2 billion monthly users, equal to nearly a third of all internet
As a small business owner, it can sometimes feel like you’re constantly spinning plates, from
Increasingly, my agency and many others are seeing the effectiveness of Google Ads waning for
When you’re ready to get help with some or all of your between-launch, nurture content
GoDaddy Inc. GDDY is making continuous efforts to gain customer momentum on the back of
Link building isn’t right for every single business. It feels a little weird to say
90% of Instagram users follow at least one business account and 83% of people discover
Software as a Service (SaaS) applications have transformed the way we work, right from how
Adding YouTube ads to your campaign strategy might be the perfect way to get in
Founded in 2004, Shopify is one of the top web store platforms in the e-commerce