The machines are here. You may have heard rumors about artificial intelligence (AI) potentially taking over ...

If you’re having trouble getting your local business’ website to show up in the Google local ...

Launched more than one year ago as an answer to the already popular Snapchat, Instagram Stories ...

It’s a new year and by now you should have completed your 2018 marketing strategy. If ...

Are you making Instagram stories using only the Instagram app? If so, a magical world of ...

Of all the ways to get more traffic to your website, one method in particular that ...

Want to create a Facebook group for your business? Wondering how to connect your Facebook page ...

It’s a reasonable question, and one we hear all the time, especially from newcomers to paid ...

Wondering how to easily create Instagram ads? In this article, you’ll discover three easy ways to ...

As a link building company, we work with a lot of in-house marketing teams. From small ...

It’s easy to get confused with Facebook advertising. From behavioral targeting to pixel tracking, Facebook offers ...

As someone who has made a career and even a tool around finding great link building ...

Animated explainer videos are becoming a go-to promotional tool for businesses. They’re very effective at selling ...

As Community Manager for DigitalMarketer, I manage more than 10,000 members (and growing) across seven private ...

A documented content strategy is crucial for successful content marketing. Yet only 37% of marketers have ...

Since search engines first appeared on the internet, website owners have been playing the SEO game, ...

Facebook is making major changes, severely cutting down the access businesses, brands, and media have to ...

Facebook announced yesterday that it will be overhauling its News Feed that will once again shift ...

Facebook has had a tough year. Despite the fact that revenues are soaring, engagement has declined, ...

Facebook has announced a change to the News Feed and publishers, marketers, and businesses are concerned. ...

Recently, I’ve had a lot of people ask me how to deal with duplicate listings in ...

Last week, Instagram added two features that will alter the content in users’ feeds: The ability ...

No matter what type of business you have, you need to be using high quality images ...

When you’ve been in the digital marketing space for more than 12 years, you see a ...

Google is heading in a direction where they can provide everything a consumer wants and needs ...

This article will teach you how to embed HTML5 video so that it can be played ...

Have you ever wanted a magic formula to calculate exactly the cost of your Facebook ads ...

Facebook is the most used social site among all ages and with 1.65 billion users, people ...

I’m often asked: “What is the next big thing in marketing?” This seems like a simple ...

You already know about email, social media, affiliate marketing, SMS, ads (Google Adwords, Facebook, Bing). All ...

Last October, I was hired to analyze a website redesign for a prominent establishment in Massachusetts. ...

Happy 2018! As we move into the new year, it is time to think of new ...

Recent reports have shown that YouTube channels that post more than once a week are performing ...

B2B businesses, no matter how large you are, are based somewhere. Local marketing can help you ...

When it comes to tracking the effectiveness of online advertising campaigns, PhoneWagon CEO Ryan Shank said ...

Our usual image of Facebook is of a global social platform with more than 2 billion ...

An important first step in any local SEO strategy is to claim and verify your local ...

If you are an online advertiser, chances are you are familiar with Google AdWords, the platform ...

The new year has arrived and with it new marketing goals and a new motivation to ...

“The action is in the juice” are the first words you see when you read the ...

LinkedIn lead generation ads are the perfect way to acquire B2B leads via social media. Leveraging ...

Content marketing, mostly by blogging, is the name of the game for bringing in new traffic. ...

It doesn’t matter who you are, what you’ve accomplished, or how hard you work. The fact ...

A few years ago, I managed to get over 2,000 people onto a brand new email ...

A new study from Internet Marketing Ninjas concludes that up to 30% of search results ranking ...

So you’ve launched your Facebook ad and you’re noticing your click-through rate and engagement is lower ...

Most articles that talk about PPC trends mention things like AR/VR, the new and futuristic targeting ...

“Where do I begin?” It’s the most common question I hear when it comes to small ...

Every few years a few, voices from distant corners of the marketing world whisper that SEO ...

If you’re new to YouTube business options or want to add something new to your current ...

When you want to build a CMS-powered website site that’s easy to work with, looks exactly ...

Despite slow adoption to start, Instagram video ads today make up more than half of all ...

Having already tackled travel and hotels, TripAdvisor is continuing to go after the restaurant vertical, today ...

With a user base of more than 500 million, LinkedIn is one of the largest professional ...

Local SEO isn’t just a way for small businesses to get visibility ahead of larger competitors. ...

Contemporary startup ecosystem may seem like a “schizophrenic” jungle – overflowing with creative juices in one ...

I’m sure that there were a couple email design articles you checked out before you found ...

Congratulations, you’ve just set up an ecommerce store – now what? Most likely, the next thing ...

In the modern world, attention spans are short and getting shorter by the year. According to ...

I’ll let you in on a little secret: DIY social media marketing is not productive. You ...

Most local businesses want more leads for their businesses, more customers and more overall revenue. And ...

Throughout the ages, business leaders have searched for the right formula to get the best work ...

With 2018 right around the corner, we wanted to offer a recap of the AdWords changes ...

On December 18th, Facebook announced that in the coming weeks they will be introducing an algorithmic ...

Web designers are must-have for any site owner. Whether you’re building a new site or your ...

Video is a very compelling medium. On balance, it can be much more effective than text ...

Technically, “messaging” and “live chat” are similar. It’s the same basic foundation with the same basic ...

Here’s the situation. You run a startup. You have a website. And your website has basically ...

In 2006, the year HubSpot was founded, inbound marketing was a relatively new term. Marketers were ...

Just over a year ago, Google announced a major change to the way its search index ...

The name’s a shameless rip-off of Wil Reynolds’s excellent presentation on “The High Cost of Free ...

These days, social media is all about documentation. Where you go, what you eat and drink, ...

It’s that time of year when marketers take a look back at the performance of their ...

If you’re new to LinkedIn business options or want to add something new to your current ...

Facebook marketing is booming right now, and it’s booming in a big, big way. In 2016, the platform ...

One of digital marketing’s prime dictums is that email is king. I’ve previously written on the ...

Google has always given brands preferential treatment. They get better rankings with fewer links. They get ...

2017 has been a chaotic year for digital media. There has been upheaval across the major ...

As we enter the 2020s, e-commerce is set to generate more than $480 billion in the ...

Machine learning is helping paid search to become insanely more effective. A recent report by Aquisio ...

Content marketing has proven to be an effective part of a brand’s marketing mix, but doing ...

For business owners trying to market and grow their business, you should really read this. So ...

As a web designer and WordPress Consultant, I often have mixed feelings while working with clients ...

Content marketing has been a buzzword in digital marketing communities for about 5 years now. Millions ...

Hiring a freelance social media professional is an excellent way to kick-start a new product or ...

It’s that time of year again, time to start analyzing successes, owning up to the failures, ...

Google AdWords and Facebook ads dominate the online advertising space. If you want to reach customers, ...

In October of 2016 we dramatically changed our Facebook posting strategy. A gradual, but noticeable shift in ...

For anyone looking to build a new business, e-commerce is currently hard to beat. According to ...

MailChimp has launched a Google Remarketing Ads product, meaning small businesses that use the MailChimp dashboard ...

It’s official. Video marketing isn’t just an optional extra for savvy marketers anymore – it’s a major piece ...

For many of the creators we studied (28%), the blog posts, videos, and podcasts they create ...

With 2.2 billion active users, it might seem like turning followers into paying customers on Facebook ...

2018 will be a banner year for content marketing. There are a few developments coming up ...

Smartly leveraging the power of search engine optimization (SEO) helps your content—and site—be seen, driving traffic ...

Back in the day there was a real issue with finding relevant content online. Now our ...

It’s a modern-day truth that getting to grips with local marketing is essential, particularly for new ...

Custom audience targeting is the crown jewel of Facebook Ads. Nothing else in our arsenal of ...

Most of us use LinkedIn casually. We send connection invites to co-workers and people we meet ...

Google has added more ways for businesses to target their known customers with AdWords campaigns. As ...

Facebook will begin testing a six-second pre-roll ads hub next year, the company announced on Thursday, ...

If you’re looking to create video ads and marketing videos to promote your company, cost is ...

Since the dawn of time, traditional marketing efforts boiled down to finding where your target audience ...

Last year, Local SEO Guide paid Moz Local about $17,000. Our primary goal was to use ...

Facebook recently released Facebook Messenger app ads to the general public. Aaaaaannnnnddddd digital advertising just got ...

When you wake up in the morning, what’s the first thing you do? If you’re anything ...

We’ve gone beyond the point of video being an up-and-coming trend. It’s here, and marketers should ...

Hello, my name is Vassy and I’m addicted to data. I love measuring results and answering ...

Driving traffic to your website is a crucial step in the sales cycle, especially in today’s ...

22% of the world’s total population uses Facebook. Whatever niche you’re in, there are potential customers ...

I might be a little biased, but I believe in the power of a content marketing ...

We can all use some creative inspiration once in a while. Sometimes our tactics get stale. ...

For a huge number of media publishers and brands uploading video content to Facebook, increasing the ...

WordPress plugins have been game-changing for online business owners since the early 2000s. Before plugins, if ...

Facebook remarketing is often seen as a “love it or hate it” tool. The thing is, ...

In the past, professional-grade video has been an expensive proposition. Shooting, editing and production required specialized ...

Social media is your ticket to a broader following, more exposure, and improved online ROI for ...

Growing your audience is one of the most important things you can do as an online ...

In March 2017, Instagram released the Instagram Story ads feature to all business accounts. Hootsuite’s social ...

Today isn’t going to be the first time I’ve featured HelpScout on Detailed and I’m sure ...

It’s that time of year again, time to start analyzing successes, owning up to the failures, ...

In the age of digital communications and discovery, local businesses need to have a review and ...

The success of any e-commerce store not only depends on the quality of your products but ...

As digital marketing evolves, we continue to see trends favoring video! Here are some quick and ...

Facebook is a compelling platform for advertisers for many reasons, including powerful targeting options and affordable ...

Last Friday, a launch occurred that, depending on your perspective, is either a momentous sea change ...

The numbers are staggering – marketers are investing heavily in visual content: 74% of marketers use ...

When it comes to SEO, it can be hard to know where to start — and ...
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