How to Add Products to Your Google My Business Listing, Illustrated
“Who has X near me?” This customer FAQ has become all the more important since
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Facebook Creates New Ways For SMBs to Access Funding
To help diverse businesses and address cash flow needs, Facebook is introducing ways to access
How to Get Started With Keyword Research for SEO
Despite all the many changes to SEO practice over the years, keyword research remains one
How to Create Effective Instagram Story Ads, Step by Step
Instagram Story ads are continuously growing in popularity and there’s a solid reason for this
5 Marketing Tips and Tricks From Top YouTube Channels
You’ve spent hours recording video for your YouTube channel, doing multiple takes to ensure perfection.
Zoom Was Ready When the World Needed a Video Conferencing. So What’s Next?
Both in the corporate world and private world, video conferencing has been around much longer
Which Social Media Channels See the Most ROI? [New Data + Expert Tips]
As any marketer knows, social media is an undeniably powerful tool to reach new audiences
SBA quadruples COVID-19 EIDL limit to $2 million
The U.S. Small Business Administration (SBA) announced major modifications to the COVID-19 Economic Injury Disaster
Why You Should Adopt the Maverick Principles for Social Media
What are the Maverick principles? Maverick is an acronym that stands for Momentum, Audience, Value,
Walmart Fulfillment Services: What Sellers Need to Know
For many ecommerce merchants, it’s difficult to independently handle order fulfillment. On top of operational
What is Facebook Creator Studio and How to Use it for Business
Most businesses these days are on Facebook in one way or another, but not every
Google Redesigns ‘How Search Works’ Website
Google has updated its ‘How Search Works’ website which contains information on how Google organizes,
How to Win the Conversation Through Content Marketing and Public Relations Partnerships
Humans have become content generating machines as access to the internet has grown. By one
Why Google My Business Insights Helps Local SEO
SEO best practices are woven into every aspect of a digital marketing strategy. To ensure
What is Search Retargeting & How Does It Work?
When a user is on Google and searches for “athletic shoes,” companies like Nike and
The Future Of Content Could Be More Interactive
Whether you’re working as part of a marketing group or as an individual, creating unique,
More than 340,000 Small Businesses Use PPP Loan Forgiveness Tool in its First 2 Weeks
In the first two weeks, the Small Business Administration’s (SBA) PPP loan forgiveness tool has
Google Ad’s New Conversion Value Rules: What They Are & How to Use Them
Google Ads announced that advertisers will now have more control over smart bidding with conversion
New Research Shows How to Win in Local Search
New research from Silicon Valley agency Milestone Inc reveals how local and organic search generate
10 Marketing Trends to Watch in the Second Half of 2021
As companies prepare for the rollercoaster of holidays that mark the end of the year
What Are Display Ads: A Complete Guide for Digital Marketers
I used to run an ecommerce company that spent $40k monthly with Google and Microsoft
How Covid Is Changing Your Chance to Get a Small-Business Loan
Interest rates are at record lows and banks flush with cash are eager to issue
15 Ways to Lower Your Cost Per Click in Google & Facebook Ads
With the whirlwind of changes to the marketing ecosystem this past year, many of us
What is Shopify, and How Does it Work?
Shopify is an easy-to-use application for online retailers and also comes with a Point Of
2021 Survey Reveals How Marketers Take Advantage of Video
Whether you are a small-town mom-and-pop business or a global conglomerate, you cannot deny the
Amazon Sellers: Inventory Tips & Tactics for 2021 Success
Inventory has always played a significant role in the way you sell on Amazon. Whether
Create the Right Digital Marketing Strategies for Your Small Business
Marketing strategies are key to any business’s success. For small businesses, developing the right digital
What Do Your Customers REALLY Want? Advertising, Marketing, and Relationship Marketing
I’m going to make an assumption, you don’t want to open your email and see
Click Fraud: Which Are the Primal Sources Doing It?
Click fraud is a malicious activity of repetitively clicking on an advertisement being hosted on
How to Analyze Your YouTube Channel and Videos: A Step-by-Step Guide
YouTube has over 2 billion monthly users, equal to nearly a third of all internet
How To Market Your Small Business
As a small business owner, it can sometimes feel like you’re constantly spinning plates, from
Google Ads Is Not For Small Business Anymore. Here’s Why
Increasingly, my agency and many others are seeing the effectiveness of Google Ads waning for
Why Hire a Content Agency?
When you’re ready to get help with some or all of your between-launch, nurture content
GoDaddy Launches New Features to Aid Small Businesses
GoDaddy Inc. GDDY is making continuous efforts to gain customer momentum on the back of
4 Signs That Link Building Isn’t Right for Your Business
Link building isn’t right for every single business. It feels a little weird to say
How to Get More Followers on Instagram (Without Buying Them)
90% of Instagram users follow at least one business account and 83% of people discover
Google Workspace vs. G Suite: Demystifying Google Workspace
Software as a Service (SaaS) applications have transformed the way we work, right from how
YouTube Ad Success: What You Need to Know to Get Started
Adding YouTube ads to your campaign strategy might be the perfect way to get in
The Complete Small Business Guide to Selling on Shopify
Founded in 2004, Shopify is one of the top web store platforms in the e-commerce
Here’s What a Comprehensive Paid Search Program Looks Like
So you’d like to launch a paid search marketing program. Or maybe you’ve launched one
10 Expert Instagram Ad Design Tips for More Conversions
Visuals can make or break your performance with Instagram ads. This makes Instagram ad design
Why you should stop selling on Amazon, other platforms
One of the great promises of the internet for small businesses was that it was
How Utilizing Consumer Marketing Methods May Undermine Your Business Sales
One of the problems that I see is a lot of B2B businesses use consumer
Google: Customer Reviews Not A Signal For Web Search
Google’s John Mueller states that customer reviews are still not taken into account when it
Vaccine Passports – Should Your Small Business Require Them?
There’s a growing debate over the need for vaccine passports. Nationwide, governors are calling on
The Flywheel Concept – How to Become a Great Company
Most marketing and sales books talk about the sales funnel; however, the funnel model has
Your 2022 Marketing Strategy: What to Keep, Change, and Start
Both in-person and online shopping are seeing increases in their respective numbers. No one has
Google Explains Importance of GMB for Local Search
New research from Rio SEO shows dramatic effects on local search and offers insights into how to
What Are Retargeting Ads and Why Should Your Business Use Them?
Website visitors are fickle. There, I said it. The majority of people entering your website
Walmart SEO: How to Rank for the Right Keywords on Walmart Marketplace
You’re an experienced ecommerce merchant who has branding and messaging figured out. You’ve just joined
Google’s New Technology Helps Create Powerful Ranking-Algorithms
Google has announced the release of improved technology that makes it easier and faster to
14 Inspiring LinkedIn Ad Examples and Best Practices for 2021
Ads on LinkedIn can pay off big time. LinkedIn is the most trusted social media
The Future Of Marketing Is Lean For Businesses Big And Small
Much of the lean movement is based on the understanding that as organizations mature, the
Do This, Not That: Your Guide to Successful Marketing in 2021
As marketers, we’ve all felt the pressure over the last year to perform in a
WordPress Dominates Market Share Of Top 10,000 Websites
New research highlights content management system ranking by market share with WordPress taking the lead
Google Shares What Factors Impact Specific Rankings
When you visit an “About This Result panel” (the three dots next to most results)
3 Ways to Build Warm Facebook Ad Audiences
Looking for new ways to build warm targeting audiences on Facebook? Want to drive more
YouTube Ads for Small Business: How to Get Started
YouTube is more than just a video-sharing platform. It’s the second most popular website after Google and
Website Builder vs. Professional Web Designer? How Should I Build My Website?
Having a professional website is no longer considered a luxury. Anyone can register a cheap
With PPP Closed, Small Businesses Have These Funding Options
As the economy bounces back and the U.S. transitions out of the pandemic, small-business owners
Kabbage Checking Account Review
American Express is helping small business owners better manage their cash flow with the recent
74% of Consumers Prefer Texting with Businesses if a Real Person is Texting Back
Almost three-quarters of consumers prefer texting as a means of communicating with businesses, providing a
Why Digital Marketing Is Important For Business Owners
Whether you’ve been in business for decades or a day, one of the most difficult
Tips to Help Your Website Be Featured in the Google Local Pack
On Google, the local pack will prominently list three businesses, show the business’s contact information,
7 of the Best Free Stock Video Websites for 2021
In the world of marketing, video is no longer the future. It is the here
Small Business Administration to revamp PPP forgiveness in bid to end historic program
The Small Business Administration this week will begin a push to accelerate the end of
5 Predictions For the Future of Customer Experience
Customer experience used to be something that big businesses talked about — and did relatively
Advertising vs. Content Marketing vs. Content Advertising: 3 Essentials for Driving Traffic (+ Examples)
Modern technology has completely changed the landscape of pretty much everything. People are used to
How to Build a Profitable Facebook Group
Traditional “funnels” using email automation are dying a slow, painful death. Aside from the terrible
Marketing With Video: The Definitive Guide
Video marketing is an effective tool that can help promote and sell any product. It’s
How to Determine Your Paid Media Budget
Paid media is a great way to supplement your inbound marketing efforts. Whether you’re in
How to Develop High-Performing Facebook Groups Communities To Fuel Your Brand’s Growth
Facebook Groups are not just for nosy neighbors to tattle-tale on loud parties or podcast
The Easy Guide to Google Ads Image Extensions in 2021
Image extensions are one of the most recent types of ad extensions we can use
How Livestreaming Rescued a Popular Chinese Brick-and-Mortar Company From COVID Crises (And How You Can Do the Same)
Picture this: Socialite Kim Kardashian and her sister Khole displaying a few nice-fitting JCPenney jeans
Household Targeting Emerges as Alternative to Individualized Behavioral Ads
Privacy changes such as Apple’s downgrade of its mobile ID, the IDFA, and Google’s imminent
Does Google Ads Quality Score Still Matter in 2021?
Now, before you start frantically searching for a Google announcement that they removed this metric,
What is Integrated Marketing and Why Does it Matter?
Today’s marketers are facing a fragmented challenge. With the influx of so many channels, products
How to Create a Buyer Persona (Includes Real Examples)
The buyer persona concept has become incredibly important for businesses and social media marketers in
Could Augmented And Virtual Reality Be The Next Big Things In The Meetings And Events Industry?
We know virtual meetings and events are here to stay because our Fortune 1000 clients
Leveraging LinkedIn to Grow Your B2B Business Through Social Networking
I love teaching. I love teaching people about leveraging LinkedIn. One of my favorite, and