
Getting Started With Your First Pinterest Ads Campaign: Step-by-Step
With an ever-expanding array of advertising networks at our disposal, it’s tempting to jump in
With an ever-expanding array of advertising networks at our disposal, it’s tempting to jump in
With constantly evolving technology, the dynamics of doing business have changed considerably. Studies have shown
Navigation app Waze has made updates to its advertising solution for small businesses in an
It’s official. It’s happening. And it will affect how we use Facebook ads. Apple’s three
Marketing is a game of priorities for small business owners. You only have a finite
In the first ever peer-reviewed study on Zoom fatigue, Stanford researchers expose the psychological consequences
So much time and energy go into creating strong, well-thought-out ad campaigns. You test the
You know live content has begun to take full steam when brilliant ways to distribute
Do you find that you are dedicating a lot of time to mundane, manual tasks
Businesses are diligently working to recoup last year’s lost earnings following the start of the
Over the past year, businesses have been repeatedly forced to pivot in reaction to market
Wondering how to open a business bank account or why you might need one? Although
When executed correctly, a coupon marketing campaign can bring people into your business, but if
What does your brand stand for? Peace and equality? Laughter and love? Fitness and health?
Despite what should be a maturing market, where people are clear on what Search Engine
In December of 2020, there was an addition to the Google ads support page on
In the golden age of content marketing, video is king. According to a survey by
Facebook organic reach is a measure of the number of people who see your content
Your competitor releases a new product or service. You offer something similar — but, of
If you have to choose between Facebook and Google Ads for promoting your SMB, Facebook
The Paycheck Protection Program can be a lifeline for businesses that qualify, but it’s not
If you’re putting off investing in Microsoft Advertising, you’re missing out on valuable reach for
In 2020, American venture capitalists invested an unprecedented $156 billion dollars into 12,254 startups, setting
One habit that isn’t changing anytime soon is that most people take time to research
If you don’t already know what YouTube is, then you’re a bit behind. But we’ll
Google’s John Mueller says the total number of backlinks a website has doesn’t matter at
Video marketing is one of the best marketing methods out there, one that serves a
With the rise of zero-click search and heightened consumer expectations around brand responsiveness, it’s no
No two ad platforms are exactly alike. Deciding where to invest in advertising can depend
One of my favorite episodes of “The Office” is called Launch Party. During this episode,
A federal program that provides loans to businesses to help them stay afloat during the
The impact of 5G on small businesses cannot be overstated. It will provide an all-around
At $200 billion, the COVID-19 Economic Injury Disaster Loan (EIDL) program has reached a noteworthy
Customers remain uncomfortable about letting technical support technicians into their home. Consequently, they would prefer
There are certain characteristics that should be at the core of any successful business. For
On an average day, we’re exposed to 4,000 – 10,000 advertisements. Many of them achieve
While Facebook and Instagram advertising work using the same Ads Manager, their respective advertising costs
What do you think of when you hear the word “pudding”? For most people, it
If you’re in any kind of marketing role, you know that a big part of
Spend too little on your Facebook ads budget and risk missing out on conversions. Spend
Tens of thousands of small businesses have faced delays in receiving emergency payroll support loans
The Paycheck Protection Program can be a lifeline for businesses that qualify, but it’s not
Three out of every 10 small businesses in the U.S. say they likely won’t survive
Having a solid content marketing strategy in place is a must-have for a great content
As the pandemic drags on, retailers like Amazon, Walmart and Target are raking in digital
As the pandemic drags on, retailers like Amazon, Walmart and Target are raking in digital
On the first Sunday of every February, American tradition puts millions of us on the
Last month here on Search Engine Journal, author Roger Montti covered the Google research paper
It’s not enough just to have a website; small business owners need to think about
Working from home is the new norm these days, as we continue to battle the
In a world of banner blindness, I’m sure you’re concerned about the future of advertising.
Google Ads can seem pretty daunting at first. For inexperienced marketers or business owners, it
For years, marketers have been trying to answer an age-old question: how can you most
Many of us are dependent on the Internet today so that they can keep up
Advertising on LinkedIn, the largest professional network, can help marketers reach their audience. Learn to
For large consumer brands, 2021 is going to be the Year of the Fan. This
The way most companies approach content marketing is predicated on the unspoken idea that Google
I’m going to pretend that I found myself running a SaaS company when I woke
Throughout the course of the pandemic, many of us have heard about small businesses struggling
A lot of people are intimidated by the prospect of creating video to use in
Apple’s iOS 14 will soon require every third-party app to ask your permission to track
Mark Evans is a Fractional CMO for fast-growing B2B and SaaS companies and the host
As a fresh round of federal relief loans is getting distributed to U.S. small firms
You know LinkedIn — the professional, polished, responsible sibling of the social media sphere. Considering
2020 cracked the whip, and if we weren’t paying attention before, we damn well are
If you are responsible for a B2B commerce channel and you aren’t worried about what
Local SEO is a vital tool for all businesses. Did you know that 80% of
What is the goal of every company in the world? Well, making money—duh! So, what
I will argue with alarming confidence (and no actual data) that 90’s kids were the
Click fraud is estimated to have cost advertisers as much as $19 billion in 2018
It’s a common misunderstanding that working with a small budget for SEO means you can’t
Small business loans can help you get access to cash for starting, expanding or keeping
With the help of powerful advances in technology, business leaders are unifying supply chain and
Pillar pages are capable of providing a comprehensive take on a subject and assist users
Facebook groups have helped me find roommates in Boston, potential dog breeders for a family
Dynamic remarketing is an automated ad format on Google’s Display Network that allows you to
A well-crafted marketing plan provides an opportunity to lock your company’s brand message securely in
How’s your TV watch time been? Don’t sugarcoat it – you know it’s been more
In the new age of privacy compliance, we see a confusing set of laws and
Small businesses account for more than 99% of all U.S. firms and are a crucial