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How Diverse Content Production Helps You Become A Thought Leader
Establishing yourself as a thought leader can do a lot to build up a brand
8 Experts Weigh in on the Past, Present, and Future Evolution of Link Building
For over 20 years, SEOs and content marketers have built links across the web to
50 Restaurant Marketing Tips
Restaurant marketing is important today more than ever. What’s more, effective marketing techniques can include
Here’s Suze Orman’s best advice for small business owners
As small business owners recover from the pandemic, it’s important to make sure they get
How Often to Post to Social Media in 2021
It’s the question that launched a thousand sleepless nights: “How often should I post to
The Modern, Inside Scoop on Google PageRank In 2021
If you have been in SEO for a while, you may remember the days of
The Ultimate Guide to Starting a Minority-Owned Business [+ Expert Tips]
COVID-19 presented more challenges than one for businesses, and the pandemic took an even more
Why FICO Scores Aren’t Enough For Small Business Lending
While there’s a growing demand for technology within almost every business sector, many fintech companies
Local Retailers Fight to Compete with Online Marketplaces
According to Shopify research, two in five local retailers are struggling to compete. And 59%
Instagram on How Its Algorithms Work
Instagram users will soon be able to create stories and save them as drafts to
Google Integrates With WooCommerce For Easy Product Uploads
WooCommerce has launched an extension that allows all 4.4 million merchants to easily upload their
Content Marketing Strategy: A Proven Method to Success
With content marketing, you’re focusing on a very specific target audience and delivering valuable, relevant,
The Average Small Business Loan in 2020 was $71,072
The average small business loan amount for small businesses in the United States in 2020
How to Hire the Best Possible Local SEO Agency for Your Business
When you hire an agency to help with the varied tasks of local search engine
Retailers, It’s Closing Time for Open Web Advertising
The digital ad industry is now living in the future we’ve been warned about for
Outranking Your Digital Rivals Through Effective Competitive Research
More than 40% of professionals claim that competitive research is critical to their success and
Building Your Amazon Seller Reputation: Where to Start
In sales, reputation is king. The more people hear about you, the more chances you
How to Create a Referral Marketing Strategy (with Examples)
Implementing a referral marketing strategy can scale your leads and revenue big-time! And there’s plenty
Three Things Your Company Should Be Doing To Avoid A Costly Ransomware Attack
The recent cyberattack on the nation’s largest fuel pipeline showed how effortlessly and efficiently cybercriminals
Where Will People Shop When Businesses Fully Reopen? [New Data]
For the last year and a half, many of us have gotten used to doing
How to Increase Instagram Engagement (On Organic Posts and Ads)
Instagram has long been known for having an enthusiastic, highly engaged user base. Many brands
What Small Business Owners Need to Know About Credit
Many small business owners tap their personal credit when first starting their businesses or during
Why Your eCommerce Business Needs Digital Marketing Experts and Where You Can Find Them
As an eCommerce leader, you may be searching for specific marketing talent, but with a
10 Featured Snippet Optimization Tips: How to Win Spot Zero
Featured snippets are prime real estate in the SERP. They sit at the top of
Google’s John Mueller Answers If MUM Makes SEO Obsolete
Google’s John Mueller responded to a Reddit discussion about whether MUM will make SEO obsolete.
5 Human Resource Challenges Facing Small Businesses Today
Unfortunately, there are no shortcuts when it comes to effective HR management. So, if you
12 Critical Elements Every Website Homepage Must Have [Infographic]
Serving as your company’s virtual front door, this page is responsible for drawing in a
Revisiting the Traditional Ways to Discover New Clients
Whether you own an MNC or a Startup, it is essential to strategize and regularly
Pandemic drove small businesses online — and they’re staying
When the pandemic forced cities to shut down, millions of businesses moved their operations online
How to Prepare Your Ecommerce Business for a Cookieless Future
By now, you’ve probably heard about the cookieless future. We’re entering a new era in
How To Protect Your Small Business From Cyber Threats
I first realized the depth of cybersecurity when I understood how a data breach, a
How to get your PPP loan forgiven
The window to apply for federal Paycheck Protection Program loans, which have provided a lifeline
4 tips for small-business owners paying down pandemic debt
After more than a year of navigating lockdowns, mandates and COVID-19 protocols, small-business owners are
Social Media Marketing Strategy: How to Thrive in a Changing World
For the past year and a half during the pandemic, people have turned to social
Strategies to Plan and Structure a Successful Website Design
Planning for a successful website design can be daunting. Having a detailed strategy that guides
Before You Hire Another PR Agency, Write Down These 3 Basics
It is very tempting to call up a few firms and ask for basic info
34 Inbound Link Building Strategies to Help Your Site Rank Higher
There’s no question that building great inbound links to your site is hard work. While
Direct Mail in the 21st Century: Traditional Marketing Meets Digital
Did you know that 90% of direct mail is opened, and 60% of catalog recipients
PPP pandemic relief for small businesses is beset by confusion and dashed hopes
The federal government’s massive Payroll Protection Program, which has been a lifeline for small businesses
How Do Facebook Ads Actually Work? Here’s What You Need to Know
Let’s just get to the elephant in the room. Facebook ads are struggling. Facebook is
Why Zoom Beats Meeting In-Person. Nearly Every Time.
Back in the brick-and-mortar office again. Well, on occasion. Business traveling again, in little baby
How to Increase Facebook Engagement (On Organic Posts and Ads)
Performance-based marketers typically focus on high-intent interactions coming from Facebook content like clicks and purchases
Eight questions small business owners should ask their attorney
The best way to limit your personal exposure to liabilities generated by your small business’s
BBB lists top 10 scams targeting small businesses
Scams can impact every business, regardless of location, size, or industry. However, they are especially
Events of the future will be hybrid and “always on”
“Reinventing Live,” the new book by Denzil Rankine and Marco Giberti from Anthem Press is
Small Business Owners: Beware Of This Marketing Trap
If you run a small business, you’re bound to receive marketing solicitations from random salespeople.
The New Blueprint Of Small Businesses
Each year, May marks an opportunity to recognize small businesses and the integral role they
25 Best Small Business Insurance Companies and Websites
Whether you’re a pet sitter or an IT specialist, a caterer or a beautician, a
Are You Ready to Sell Like QVC?
Electronic commerce has existed since the 1970s, passing through a prescient experimental phase of telephone-based
Small-Business Statistics: By the Numbers as of 2021
Have you ever wondered how many small businesses are owned by women? Maybe you’re curious
Walmart drops masks for vaccinated shoppers and workers. Other retailers say “not so fast.”
Businesses large and small are grappling with how to adapt to the Centers for Disease
Why sell on Amazon? Small businesses can leverage the platform
While the pandemic was bad for so many businesses in so many ways. There was
Commerce Content: A New Way to Connect with Customers Online
Big Tech is effectively eliminating advertisers’ ability to target, track, and measure ads outside of
12 Facebook Ad Targeting Tips to Increase Your ROAS
Facebook ads is a game where those who know how to target their audience win.
The Era of Zero-Click Consumer Engagement Is Here
The stories we have to tell about local search and location marketing in 2021 might
B2B Strategy: How to Use Video Marketing to Build Your Brand
There’s no denying it now: Video is the future of B2B marketing. Time and again,
2021: All Upside for Digital
E-commerce skyrocketed in 2020, and Udayan Bose, founder and CEO of digital marketing agency NetElixir,
How to Build a WordPress Site in 24 Hours
WordPress is a fantastic platform for building websites on the fly with little to no
3 Proven Ways to Earn Search Rankings & Links
Link building is a constantly and rapidly evolving subspecialty in the SEO world. Since most
Facebook ‘Neighborhoods’ Makes it Easy For Locals to Connect
Facebook rolls out Neighborhoods, a new feature within the main app that offers many capabilities
How Should Retailers Navigate the Post-Covid Landscape?
Now that more than half of US adults have received at least one shot of
Local Justifications Are a Big Deal and You Can Influence Them
Have you noticed that we’re all playing one large marketing industry game of Concentration these
How to Create a Press Kit For Your Business
A press kit is a collection of images, fact sheets, logos, videos and other assets
Review Topic Clusters as Local Business Content Strategy
Sometimes, even the best local business owners and marketers can fall into the habit of
7 Legal Issues Small Businesses Can Face During COVID-19 and Tips to Reopen
Legal matters are a big concern for small business owners during the pandemic. Business survival
TikTok Ads: How They Differ From Facebook Ads
Wondering if TikTok ads are right for your business? Want to know how TikTok ads
5 Ways to Know if Your Content Marketing Ideas Will Work
When you’re in a brainstorm for content marketing ideas and the creative juices are flowing,
How Brands Creatively Hosted Virtual Offsite Meetings
As the world continues to move in a remote-first direction, it’s important to consider how
Pandemic-inspired small-business loans expose inequities that must be fixed
When the pandemic struck just over a year ago and stopped our economy in its
12 Must-Haves For Tracking Your Digital Marketing Campaign
The last few weeks of the year calls for all businesses to brainstorm new product
Understanding the Facebook Algorithm in 2021: Ranking Signals and Tips
As of 2020, Facebook has 1.82 billion daily active users and 2.7 billion monthly active
57% of US Small Business Now Fully Reopened After COVID Restrictions
Following the easing of COVID restrictions, more than half (57%) of small businesses are now
Hulu Introduces New Ad Tool for SMBs: What Marketers Need to Know
Hulu gave us “The Handmaid’s Tale,” then gave us “Little Fires Everywhere.” So, personally, I
How to Build Good Credit for Your Business
Many small business owners apply for funding to cover operating expenses or support their growth,
12 Best Ecommerce Platforms and Software for Your Online Store
If you buy something through our links, we may earn money from our affiliate partners.
U.S. begins handing out $28.6 billion in grants to help small businesses stay afloat
Thousands of restaurants and bars decimated by the COVID-19 outbreak have a better chance at
3 Reasons Virtual Events Are Here To Stay
More than one in five Americans is fully vaccinated, and travel rates are soaring to
Everything You Need to Know About Twitter Spaces, the Clubhouse Rival
Audio streaming has garnered a lot of attention recently. Chances are you’ve heard of Clubhouse,
How to Grow Local Business with Call Tracking & Analytics
Immediately upon implementing call tracking, you have a clear view into: Where calls are coming