
Earn Press Coverage for Your Brand in 5 Steps [Case Study]
In 2021, earned media coverage is more valuable than ever for your business. Even if
In 2021, earned media coverage is more valuable than ever for your business. Even if
Facebook is an undeniably powerful channel for marketing purposes. In fact, 91% of B2B and
99Design defines digital branding as, ‘how you design and build your brand online through websites, apps,
If you’re hungry for more customers but don’t see any reason to promote your business
The contrast is stark. More than 12,000 stores closed in the United States last year,
When the pandemic struck just over a year ago and stopped our economy in its
In a recent anti-trust case, it has been alleged that Google has been giving their
In every field of life, experience empowers us to make smarter decisions. When it comes
The world can be a scary place — especially when it comes to getting hired
Obtaining state business licenses can be confusing. You might need to apply for more than
Facebook is taking new action to inhibit the spread of harmful content. The new restrictions
Businesses are engaging in more and more and more video marketing strategies. With everybody online
Have you ever noticed social media experts and digital marketers often quote social media statistics
If you’re like most marketers and advertisers, you closely track the performance of your Facebook
It’s a safe bet to say that email communication is here to stay. Latest figures
Have you seen those successful entrepreneurs live streaming with confidence and thought, “I wish I
Trade shows bring businesses in the same industry together, drawing in hundreds — sometimes thousands
Short form content Vs long form content was one of the most frequent questions among
LinkedIn is updating user profiles with the ability to add introduction videos, and rolling out
If your finger is on the pulse, you’ve already heard the buzz about Clubhouse. Strictly
You’ve got the skills, now you want to know how to start an Etsy shop!
The best brands have die-hard supporters who have formed a community. Take Starbucks, for example.
Have you ever heard marketers say that a certain lead generation tactic is the best?
When I was hired for my first marketing role, I got really excited to pitch
Brands that provide winning customer experiences outperform their competitors. You may have heard this before
When your state lifts the masking mandate, how should you conduct business? According to a
Being an entrepreneur can bring you into contact with a vast network of people, including
If you’re managing a digital business, running marketing campaigns online or are on the verge
Over the past three years, the digital marketing industry has been jolted by a number
They say you don’t need to push people where you need to be, you have
Before the Covid-19 pandemic bumped office workers out of the office and into their living
Companies have changed the way they do business since the pandemic. In a new report,
Podcasts have been around for some time, but podcasting for business is just now starting
When most marketers talk about video, they think of YouTube, Facebook, or Instagram, but LinkedIn
Gone are the days when social media was used just for socializing. Social media is
Consumers are requesting deals and email offers from brands they trust in lieu of background
More than half (55%) of small businesses say providing health insurance to employees is the
Wix and Google announced an expanded partnership that integrates Google My Business (GMB) directly within
To remain the most popular search engine in the world, Google has to continuously update
Digital marketing is a sub-set of marketing which uses the Internet, and online platforms to
The initial frenzy over Google’s news regarding its latest privacy updates has abated, and now
Despite recent moves by the Biden Administration to expedite vaccine distribution and adjust the PPP
As your small business grows, at some point you’ll need to take your marketing strategy
The immediate goal of any digital campaign is to earn and retain customers. And with
If there’s one constant that we can always trust, it’s the fact that Google Ads
Spending hours on market research, competitor analysis, and comparing color palettes to develop a creative
A unique selling proposition is sometimes shortened to an acronym — USP. When your company
Instagram is a hugely popular app for using for sharing photos and video media. Instagram
As a marketer, you know how important it is to have a marketing strategy. You
I don’t know if you’ve noticed, but people are angry out there. I mean, like
Great marketing content doesn’t happen by accident. Whether you’re working on a helpful how-to video
How far we’ve come from billboards, flyers, and door-to-door selling. The entire agenda from the
When you have bad credit, you can still get a small business loan. This is
Click and collect is one of the shopping models that gained significant traction during the
Greater competition can only mean one thing – greater marketing costs, especially for new businesses
Google My Business is both a free tool and a suite of interfaces that encompasses
In 2020, small businesses faced more challenges than we ever expected. A hard year revealed
As the U.S. nears the one-year milestone living under the coronavirus pandemic, marketers are taking
Mass marketing is inefficient and expensive. Would it not be great if you could cut
Many of us have been called on to give a virtual presentation over the last
When searchers turn to Google to find professional service providers (plumbers, lawyers, locksmiths, etc.), they
Having a good knowledge of the various types of business structures is important before setting
As of right now, you can edit your Clubhouse profile anytime by visiting your profile
The $1.9 trillion American Rescue Plan Act that President Joe Biden signed into law on
The biggest takeaway from our 2021 retail e-commerce marketing trends is that, with increasingly complex
Ever since the swell of big data combined with the technological advancements of cognitive computing
Did you know that the first video published on YouTube was only 18-seconds long? Since
When the COVID-19 pandemic began, many consumers raced online to buy products they couldn’t get
Even if your “workforce” consists of you and your dog, you can still get a
Google assures users it will not replace third-party cookies with with an alternative solution that
Over the years WordPress has been the quintessential website builder and Content Management System (CMS)
In May 2020 shortly after the world was thrown into disarray by the Coronavirus Pandemic,
Collaboration and communication software is the lifeblood of business in 2021. With millions of people
Luxury brands are leaning into curation. From Instagram Guides that aggregates content from their own
Content marketing is an integral part of every rock-solid inbound marketing campaign. It’s an excellent
Once upon a time, finding leads and learning about customers required big marketing departments, pollsters,
they’ll find Tom Violante Sr. sitting in it. The 91-year-old founder still comes to work
For a small business, choosing the right email marketing services and tools can help you
It’s been well documented that the global pandemic has greatly changed consumer behavior. Most notably,
In a 2019 MediaKix report, 71% of marketers agreed that the quality of customers or