I’ve got good news and bad news. In traditional fashion, let’s start with the bad news. ...
If somebody told you that Twitter doesn’t matter, he or she told you wrong. Twitter is ...
Since 2003, WordPress has gone on a progressive journey. It started its journey as a simple ...
Did you know brands using video in their social media marketing see 10 times the number ...
I feel fortunate to have followed some of the amazing major changes in digital marketing and ...
Creating a holistic digital marketing strategy can take months, while effectively executing that strategy – after ...
There is no better platform on the planet right now for B2B sales and marketing than ...
All of us have probably used Siri, Alexa, Cortana, or Google Now at some point, either ...
Agent AI is looking to automate more of the customer service process. To do that, it’s ...
If your business serves your local community, having a local SEO strategy is essential to your ...
Someone has written a scathing review of your brand or product, and it’s outranking your site ...
Social media can be an overwhelming place — even for the experts. Which networks should they ...
I have a confession to make. I have always struggled with Facebook advertising. No matter how ...
If content is king, then we could say that video content has officially claimed the throne ...
Instagram, with more than 700 million total monthly active users, now claims over 8 million accounts ...
When you spend $1 on marketing, how much should you expect in return? That’s what we’ll ...
Backlinks play a large role in a website’s rankings, whether it’s a local service or brick-and-mortar ...
Imagine you invest in a tool for your business. A new investment is always exciting, but ...
In a new survey of small business owners, researchers with G2 Crowd learned that 17 percent ...
For those who may find awkward the reference to “half a decade” and not the “next ...
We’re still very far away from real-time Google Street View or satellite imagery on Google Maps, ...
Today, it’s time for another Ask Yoast case study. In this edition, we’ll give SEO advice ...
So, after seeing the latest numbers, you finally bit the bullet and signed-up for that spiffy ...
As a marketing strategist and data analyst, I have provided web business consulting for a few ...
In Asia, Dole sells a canned fruit called Seasons. The brand sells Seasons in two sizes, ...
If you’re familiar with Facebook advertising at all, then the question of how much a Facebook ...
Quick, answer these questions. Which is better, a hammer or a screwdriver? Is a sauce pan ...
Creating social media content takes time. And creating great social media content takes even more time. You don’t ...
An inevitability in the age of algorithms is that people are going to try and find ...
Artificial intelligence is something we all use in the modern day, yet we never really stop ...
Amazon is the undisputed king of the online marketplace. And it’s no surprise most sellers have ...
If you’re really excited about automating your business but you don’t have a big budget to ...
Artificial intelligence and machine learning have far surpassed the “eye roll” reaction they once sparked… They ...
This is the final post in an 8-part series on how to rank your business for ...
Online advertising is becoming more important than ever when it comes to building a killer real ...
Share events, products, and services directly in Google Search and Google Maps with Google Posts, created ...
A few times a day I’ll look over and notice one of my colleagues smiling, laughing, ...
Not all marketing strategies need to be expensive. Instead of blowing your budget on traditional outbound ...
This is the seventh post in an 8-part series on how to rank your business for ...
When I set up my first Facebook Ad Campaign roughly an year ago, I was excited. ...
When Instagram ads was added to Facebook’s ad offering, many people assumed that the two placements ...
Do you have a group on Facebook? Are you taking advantage of Facebook’s group management tools? ...
This is the sixth post in an 8-part series on how to rank your business for ...
Not all content needs to be shared everywhere. And not all content is suitable for every ...
As a content writer and marketer who works for a SaaS business, for the last few ...
Like any social media marketer, a big part of your success relies on how well you ...
It’s alright to admit when you’re at a loss. Few topics in this industry are as ...
This is the fifth post in an 8-part series on how to rank your business for ...
If you want to get people to buy your stuff, you need to understand how people ...
Unfortunately, as the internet grows, image theft becomes more and more common. As a content creator ...
Unless your visitors are utterly enchanted with your content, it usually proves to be quite hard ...
Remember the days when you’d set up a generic ad campaign, pick a few short-tail keywords, ...
This is the fourth post in an 8-part series on how to rank your business for ...
Humans are visual animals and we learn better from visual information than in writing. So, when ...
If you use Facebook Ads Manager to promote your business or if you’re planning to start, ...
This is the third post in an 8-part series on how to rank your business for ...
Before you pay a Kardashian $250,000 for a sponsored post on Instagram, Brian Solis, principal analyst ...
SEO is an essential consideration for virtually every small business and website owner. The problem is, ...
Using tools such as Buffer and Hootsuite provides a way for me to set my content ...
Having a good foundation is key to a successful website. Your CMS (Content Management System) is ...
This is the second post in an 8-part series on how to rank your business for ...
In our transforming world, the usual classical codes are turned upside down, and new ones have ...
Almost all social media sites have their own native video features, and now, Pinterest does too—kind ...
Why does it take six months for a website to rank? We get asked this quite ...
It’s not just you and your Page – according to new research by BuzzSumo, the average ...
For the last nine years, I curated and published the annual Local Search Ranking Factors survey. ...
Instagram may not have existed a few years ago, but now the network boasts over 700 ...
At the same time as Facebook and Snapchat are stocking up on original shows, media companies ...
With more than one billion users—or nearly one-third of all internet users—YouTube is a cultural (and ...
Google AdWords is a genius platform – it gives business owners access to 90% of internet ...
“Was The Morningside Post website hacked?” a friend asked me. The site, which I once co-edited, ...
Take over the world? Okay, maybe not. Taking over your city, however, is totally in reach ...
Twitter boasts 328 million monthly active users. With so many users, Twitter has become a conglomerate ...
Video is the name of the game in social networking: sites like Facebook and Twitter have ...
Have you heard the latest news? Shopify, the e-commerce software company from Canada, got a huge ...
The whole Facebook advertising world can be very confusing. Focus on that interest, re-target this demographic, ...
In April, LinkedIn announced it had reached 500 million members, making it one of the most ...
Working at Berlin’s finest Facebook Performance Agency I have jump started hundreds of successful ad campaigns. ...
How do you design a content strategy that attracts engineering management at enterprise companies looking for ...
Artificial intelligence has already begun influencing our online lives. Marketing trends are using AI to take ...
Many small-business owners do things the old-school way when it comes to gaining customers: They rely ...
As digital marketers, we’re almost always looking for ways to generate more leads. Put a call-to-action ...
Whether you like it or not, Facebook knows a lot about you. A study released back ...
Videos are beneficial when used in all areas of marketing. It’s why we have landing page ...
The popular narrative around the rise of the mobile web and smartphone apps has been one ...
Ranking number one is easy! Of course, that is a bit of a tongue-in-cheek comment. After ...
What if you knew exactly what each of your major competitors was doing to attract, convert, and retain ...
If you have Google Home, Alexa, Siri, Google Assistant, or Cortana, you already know what it’s like to get things you ...
As paid search marketers, we have something of a love affair with data. Paid search marketing ...
To be successful at email marketing, you need to grow your list of email subscribers. To ...
One of the topics that frequently comes up in my conversations with other founders, marketers, and ...
Artificial Intelligence is Making Great Strides in the World of Online MarketingThe age of artificial intelligence ...
It all started on March 16th, 2015, when @deepak365 decided to hold the @Crowdfire Twitter Premier ...
Guys, it’s mid-August. Do you know what that means? I bet you’re thinking “back to school ...
Yellow Pages (YP) has been connecting businesses and customers for decades, and the launch of the ...
Whether your video is on Facebook, YouTube, or Instagram, the first five seconds of your video ...
Is your young business in need of some customers? Every business is. An email list gives ...
Facebook recently announced changes to the platform that mean you need to be paying better attention ...
If you’re doing client SEO, I guess every new client, without any exceptions, will ask you ...
Visual content is king. It is more successful than any other form of communication. If you ...
When thinking about the rise of machine learning as it relates to SEO, we can be ...
In April 2016, something happened at Facebook that would quickly result in a revolutionary paradigm shift ...
Explainer video production is an everyday activity for us, an explainer video company. Things are different ...
Defining a revenue goal for your campaign seems like a simple move for an established business ...
Sometimes it seems like the only type of business that gets good press is the one ...
“Why are those folks outranking me in Google’s local pack?” If you or a client is ...
City trafficYou’ve launched your ecommerce store, you’ve shared it with friends and family, and now… you ...
A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad ...
When it comes to professional online networking LinkedIn is usually at the forefront of everyone’s minds. ...
This post serves a dual purpose: it’s a practical guide to the realities of preparing for ...
Most of the time I try to avoid making very general statements when it comes to ...
Many small businesses use their web presence to generate leads to feed into their sales process. ...
Nothing will impact the way we communicate quite like chatbots. Whether you need to summon a ...
50% of all searches will be voice searches by 2020. That should mean big things for ...
Twitter ads are easy. You’ve got promoted accounts, promoted tweets, and that’s about it. LinkedIn ads ...
We’d all agree that people are on their phones “all the time.” But what does that ...
As a content writer and marketer who works for a SaaS business, for the last few ...
LinkedIn is a bit late to the video game compared to other platforms, so they aren’t ...
As we grow into an increasingly digital society, it’s hard to believe that Millennials, of all ...
Years ago before any of the major social networks popped up on the internet every little ...
What makes getting a startup off the ground challenging is the fact that no one knows ...
I used to avoid 3rd party tools when it came to Facebook Ads. I didn’t have ...
We didn’t quite know how it all happened. One day we were sitting in front of ...
One of the most common questions that new SEO clients ask is “How long will it ...
Techopedia defines artificial intelligence or AI as an area of computer science involved in the creation ...
Email is among the highest performing marketing channels. It regularly outpaces other mediums, with research showing ...
We preach a few core tenants of successful PPC advertising on the AdHawk blog. First, is ...
Finding potential customers is a demanding process for small businesses. Gone are the days of paying ...